About this event
October’s PSA Virtual Region session explores a challenge familiar to every professional speaker: how do you build greater influence, visibility and commercial success without losing what makes you different?
Whether you’re developing your reputation, growing your business, or refining your speaking style, sustainable success comes from balancing authenticity with ambition.
This session brings together three experienced speakers, each offering a practical perspective on building credibility, influence and impact while remaining true to yourself.
Chris Ducker MPSA – Built to Last: The Future-Proof Personal Brand
Trends fade. Platforms change. Algorithms shift overnight. But the leaders and speakers who thrive aren’t the ones chasing every wave – they’re the ones building something durable.
In this keynote, Chris Ducker blends the strategy of personal branding with the mindset of sustainable business leadership and relationship building, showing you how to build a brand rooted in authenticity, longevity, and trust rather than fleeting attention.
You’ll walk away with a practical framework for building a personal brand business that doesn’t just perform today, but compounds for decades.
Andy Green – What If Great Speakers Are Full of Contradictions?
Why the best speakers master paradox – not perfection.
Many speakers try to perfect their delivery and refine their style. But the most compelling speakers often succeed not through perfection – but through balance. And when we move from the stage to the screen, finding that balance can become even more important.
In this thought-provoking session, Andy will explore the behavioural paradoxes that underpin powerful speaking. The best speakers are confident yet humble, structured yet spontaneous, and balance authority with presence to create authentic influence.
Drawing on behavioural psychology and his work with leadership paradoxes, Andy reveals how strengths can become derailers when pushed too far – and how the virtual environment can amplify some of those tendencies.
This session offers a fresh perspective on speaker development and explores how understanding these tensions can help us become more adaptable communicators – maintaining credibility, energy and impact while creating genuine human connection, even when our audience is on the other side of a screen.
You’ll learn how to:
- Understand the behavioural paradoxes behind compelling speaking
- Recognise when your strengths risk becoming derailers – particularly in the virtual environment
- Explore how to balance preparation with responsiveness when presenting online
- Discover how to project authority and energy without sacrificing authenticity and relatability
- Gain a new lens for adapting your speaking style across the screen and the stage
Showcase Speaker – Susana Serrano-Davey
As always with the PSA Virtual Showcase, you’ll gain valuable ideas from both the content and the delivery, observing how an experienced speaker engages an audience and communicates ideas with clarity and authenticity.
Keynote speakers
Andy Green is an award-winning international speaker, TEDx speaker and leadership strategist, PSA Emerging Speaker of the Year runner-up and South East regional winner.
With over 30 years’ experience as a veterinary surgeon, business owner and neurostrategist, he brings a unique blend of real-world leadership and behavioural insight to the stage.
Andy has spoken across multiple conference and leadership platforms, delivering engaging, thought-provoking sessions that challenge assumptions and inspire meaningful change. His work focuses on leadership, culture, and behavioural psychology, helping audiences think differently, lead more effectively, and create lasting impact.
His insights have been featured in major media outlets including Forbes, BBC, Entrepreneur, CBS, INC and Success Magazine.
Event agenda
The venue
Online – Zoom
Get in touch with the organiser
