PSA Virtual October 2025: Presenting Online With Impact

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About this event

Graham Shaw – “Sketching Ideas That Stick”

Graham is an international conference speaker, award-winning author, and speaker coach. He’s best known for his ability to communicate ideas with simple sketches — a skill that’s made his TEDx talk “Why people believe they can’t draw – and how to prove they can” one of the most-watched in TED history, with over 40 million views.

Graham’s session will show you how to make your message memorable using visual storytelling — even if you think you “can’t draw.” With clients like Google, HSBC, and PwC, and books like The Speaker’s Coach and The Art of Business Communication, Graham brings a wealth of experience to help you stand out.

Mel Sherwood – “Offline Secrets For Online Success”

How do you prepare for an important speech or training session? Are you focusing only on the content and missing out on vital preparation that will help to bring your message to life?

Often, it’s not what you say, it’s how you say it that determines your level of impact and influence. But how do you ensure that your body, voice and mind are in peak condition to elevate your delivery?

Just like an athlete warms up before a race, so should speakers warm up their communication tools before appearing in front of an audience.

In this session, you’ll learn how to:

Prepare your body to enhance your online presence and present with greater impact
Develop and energise your voice so that it is stronger, richer, freer and more expressive
Manage your mind so that you command the (Zoom) room and remain calm, centred and focused
Direct your intention “through” the camera lens to create a powerful connection with your audiences

Special Guest Appearance: Alastair Greener – President PSAUK&I 2025/26

We’re thrilled to welcome Alastair Greener, President of PSAUK&I, for his first official visit to a PSA region during his presidency! Alastair will join us for a brief but impactful 10-minute segment to share exciting insights about the upcoming PSA Speaking Business Summit 2026 (SBS 26) and answer your questions.

Don’t miss this chance to hear directly from the top and get a sneak peek into what’s coming next year.

Keynote speakers

Mel Sherwood

Graham Shaw

Alastair Greener

FPSA – President PSA UK & Ireland 2025/2026

Mel Sherwood

Mel Sherwood is a Pitch and Presentation Specialist, Author of ‘The Authority Guide to Pitching Your Business’ and Founder of The RED Effect™. She works with business leaders, teams and individuals who want to increase their impact and influence by communicating with confidence, credibility and charisma. An Australian now based in Scotland, Mel is an award-winning speaker, trainer and coach and combines over 25 years’ experience in business with a background as an actor, presenter and singer.

Graham Shaw

Graham is an international conference speaker, award-winning author, and speaker coach.

In 2015 at TEDx Hull, Graham gave what turned out to be one of the most-popular talks in TED’s history; ‘Why people believe they can’t draw – and how to prove they can.’ It has been watched by over 40 million people. His talk at TEDx Vienna in 2016; ‘How to draw to remember more’, has also been viewed millions of times.

He is the author of ‘The Speaker’s Coach – 60 secrets to make your talk, speech or presentation amazing’ which won the Highly Commended Award in the Business Book Awards 2020, Personal Development Category.

He also wrote ‘The Art of Business Communication’ which teaches readers how to make ideas memorable with a sketch. The book was shortlisted in the Chartered Management Institute’s Management Book of the Year Competition 2014.

He has worked with numerous organisations worldwide including Google, HSBC and PriceWaterhouseCoopers.

As a former manager in Corporate Training at British Airways, Graham was involved in leadership development.

Alastair Greener - FPSA – President PSA UK & Ireland 2025/2026

As a speaker specialising in Generational Communication, Alastair helps organisations understand generational differences, to create a more cohesive workplace, while building stronger business relationships with effective generational communication. He is the founder of Present Yourself communications training as well as an event MC and moderator.

As National Vice President, Alastair is part of the conference team putting together the two national conferences (Impact and the Speaking Business Summit), as well as supporting the current National President. He will take over from Michelle Mills-Porter as National President in October 2025

Having spent 16 years in the travel industry, Alastair loves to be on the move and still delivers lectures on board the ships on which he once worked.