PSA Staffordshire October 2024: Increasing your revenue and a SURPRISE!

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About this event

We can’t wait to share another packed event for you this month at PSA Staffordshire!

Paul Archer joins us for his Masterclass entitled How to Consistently Increase Your Revenue

Paul made a mindset change in the spring of 2013. Like you, he knew about the benefits of niching your speaking business but had merely played at it. He rid himself of the disease of working for anyone who paid a fee, but he hadn’t embraced niching properly. Until his epiphany in 2013.

Revenue climbed every year; he now works fewer hours compared to his early career, rarely travels and is recognised as an expert in his field within financial services. A thriving YouTube Channel, a learning management system generating over half of his revenue, nine published books, a membership of over 10,000 people and a corporate client list with regular business.

It’s been over ten years; Paul is ready to share his tips, strategies, mistakes, wins and bloopers to help you make the mindset change in 2025

Paul will share his insights on how you can:

Know their itch
Foster commitment
Let tech do the heavy lifting
Share competence everywhere
Guide clients along your sales process
Switch always on rapport

Key takeaways:

The Power of Niching:
Revenue Growth with Less Work
Leveraging Technology
Content and Reach
Sales Process and Client Engagement
Building Constant Rapport
Insights for 2025 Mindset Shift

We will also have a showcase from Derek Brown, a book education slot, and 60 second speakers.

We also have a surprise keynote by our new National PSA UK&I President, Michelle Mills-Porter.

Look forward to seeing you this month!

Keynote speakers

Paul Archer

Regional President - PSA Virtual

Michelle Mills-Porter

FPSA – Immediate Past President (2024/2025) & ND Community Founder and Community Lead

Paul Archer - Regional President - PSA Virtual

Qualified financial adviser with over 40 years in the industry, Paul Archer is a dynamic speaker who helps mortgage and financial advisers improve every aspect of their business—especially personal advice skills and sales.

Mixing financial expertise with storytelling to connect with advisers in a way that sticks, Paul delivers humorous, practical, and interactive sessions that leave audiences inspired and equipped to take action.

With extensive experience delivering keynotes and trainings both on-site and online (now 95% virtually), Paul brings real-world relevance and energy to every talk.

As President of the PSA Virtual Region and a PSA Fellow, he’s passionate about helping speakers grow their impact and engagement.

Michelle Mills-Porter - FPSA – Immediate Past President (2024/2025) & ND Community Founder and Community Lead

Michelle Mills-Porter FPSA ADHD is a visionary human behaviour specialist and keynote speaker who decodes the complexities of human motivation, collaboration, and communication – translating them into high-performing, people-powered organisational cultures. As the creator of THE PEOPLE READER™, she has built a distinctive and authoritative presence at the intersection of human behaviour, leadership, and commercial performance.

As Founder of the Neurodiversity Community, Michelle is leading a movement to deepen understanding, elevate inclusion, and unlock the full potential of every mind. This is a space where neurotypical and neurodivergent perspectives come together to learn, share, and evolve – powered by the expertise of the Founding Working Team, guest contributors, and a dynamic, collaborative network.

She is the Immediate Past President of the Professional Speaking Association UK & Ireland and a Fellow of the PSA, where her presidential theme of Collaboration Evolution continues to shape conversations and drive meaningful change across the profession.