
PSA South West July 2025: How would you steal your neighbour’s cat?
03 July|17:30 - 21:30|Almondsbury Interchange Hotel - See full address
About this event
We have another packed event for you this July at PSA South West!
Keynote: Bryony Thomas – Customer Success: Lessons from a Multi-Million Pound Cat Thief
“How would you steal your neighbour’s cat?”
This seemingly absurd question holds the key to revolutionising your customer relationships.
Most businesses treat customers like dogs – expecting loyalty, obedience, and unconditional love. But customers aren’t like dogs. They’re like cats. And once you understand this fundamental truth, everything changes.
In this engaging and practical session, you’ll discover why the most successful businesses think like cat whisperers, not dog trainers.
Through humour, real-world examples, and actionable insights, this talk reveals how feline behaviour patterns mirror customer psychology in surprising and profound ways.
Keynote: Charlie Lawson – Beyond the Stage: Relationships Get You Booked
Want more speaking gigs?
Easy. Just sit back, relax, and wait for the bookings to roll in.
Oh wait—that’s not working?
Turns out, getting booked isn’t just about being a great speaker. It’s about relationships. The people who get booked over and over aren’t necessarily the best on stage—they’re the ones event organisers remember when they need a speaker.
In this session, Charlie Lawson will show you how to actually get remembered, turn networking into something that isn’t painful, and make sure one gig leads to the next.
If you’re tired of sending ‘just following up’ emails into the void, this is for you.
Keynote speakers


Bryony Thomas: Multi-award winning speaker who survived 12 weeks to live, completed London Marathon & created Watertight Marketing used by 3500+ businesses.
Known as “Multi-Million Pound Cat Thief” for one of her most memorable analogies.
Charlie Lawson is a very Unnatural Networker. Most experts talk about networking as though it is easy to talk to strangers. Charlie helps other Unnatural Networkers gain confidence by putting networking across from the point of view of someone who’d rather avoid it completely.
His first book, The Unnatural Networker, was released in 2014, and has helped countless business owners learn how to network effectively. His second book, The Unnatural Promoter, was released in 2021, and focuses on helping people that don’t like to blow their own trumpet to be brilliant at self-promotion.
Charlie is a renowned and highly regarded keynote speaker, and gained his expertise from 13 years as UK national director of BNI, the international business networking organisation. In his spare time, he’ll mostly be found doing triathlons, and getting depressed at where Spurs are in the league.
The venue
Almondsbury Interchange Hotel
6 Gloucester RoadAlmondsbury
Bristol
BS32 4AA Almondsbury Interchange Hotel
Get in touch with the organiser

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PSA South West July 2025: How would you steal your neighbour’s cat?
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