
PSA Scotland July 2025: From Expertise to Exposure – Masterclass with Debbie Allen & Tony Silver
30 July|13:00 - 15:30|Online - Zoom - See full address
About this event
What do global speakers, bestselling authors, and high-fee experts have in common?
They know how to position themselves—and how to be found.
Join us this July for an unmissable virtual double-bill designed to help coaches, consultants, and speakers grow their visibility, authority, and speaking business with confidence.
Debbie Allen – “Expert Positioning & Speaking to Sell”
She’s built and sold million-pound businesses, authored 10 bestselling books, and spoken in 28 countries. Now, Debbie Allen, the World’s #1 Authority on Expert Positioning, brings four decades of hard-won entrepreneurial wisdom to PSA Scotland.
In this high-impact session, you’ll learn:
- How to position yourself as the go-to expert in your niche
- The secret to creating multiple income streams from your knowledge
- Why speaking is your best sales strategy—and how to do it right
Debbie’s no-fluff style blends business brilliance with actionable strategies. Whether you’re starting out or scaling up, you’ll leave with tools to build credibility, increase bookings, and create lasting impact.
Tony Silver – “Don’t Be Anonymous on LinkedIn”
On LinkedIn but not landing leads? Hearing too much conflicting advice? Tony Silver, award-winning LinkedIn strategist, is here to cut through the noise with his proven 4 Pillars of LinkedIn Success.
This interactive workshop will cover:
- Building a profile that gets attention
- Visibility strategies that work
- How to survive the 7-second scroll
- Smart search tips to find (and be found by) the right people
- Latest platform updates and algorithm tricks
Bring your phone, engage in live demonstrations, and walk away with a LinkedIn game plan that positions you for real results.
Who Should Attend?
This event is perfect for speakers, trainers, coaches, consultants, and experts who want to:
- Grow a speaking business
- Boost visibility and thought leadership
- Get booked by being brilliant—and being seen
Speak More. Speak Better. Be Found.
Let July be the month your brand turns a corner.
Keynote speakers


The venue
Online – Zoom
Get in touch with the organiser

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PSA Scotland July 2025: From Expertise to Exposure – Masterclass with Debbie Allen & Tony Silver
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