Events

PSA Scotland July 2025: From Expertise to Exposure – Masterclass with Debbie Allen & Tony Silver

30 July|13:00 - 15:30|Online - Zoom - See full address

About this event

What do global speakers, bestselling authors, and high-fee experts have in common?
They know how to position themselves—and how to be found.

Join us this July for an unmissable virtual double-bill designed to help coaches, consultants, and speakers grow their visibility, authority, and speaking business with confidence.

 

Debbie Allen – “Expert Positioning & Speaking to Sell”
She’s built and sold million-pound businesses, authored 10 bestselling books, and spoken in 28 countries. Now, Debbie Allen, the World’s #1 Authority on Expert Positioning, brings four decades of hard-won entrepreneurial wisdom to PSA Scotland.

In this high-impact session, you’ll learn:

  • How to position yourself as the go-to expert in your niche
  • The secret to creating multiple income streams from your knowledge
  • Why speaking is your best sales strategy—and how to do it right

Debbie’s no-fluff style blends business brilliance with actionable strategies. Whether you’re starting out or scaling up, you’ll leave with tools to build credibility, increase bookings, and create lasting impact.

 

Tony Silver – “Don’t Be Anonymous on LinkedIn”
On LinkedIn but not landing leads? Hearing too much conflicting advice? Tony Silver, award-winning LinkedIn strategist, is here to cut through the noise with his proven 4 Pillars of LinkedIn Success.

This interactive workshop will cover:

  •  Building a profile that gets attention
  •  Visibility strategies that work
  •  How to survive the 7-second scroll
  • Smart search tips to find (and be found by) the right people
  • Latest platform updates and algorithm tricks

Bring your phone, engage in live demonstrations, and walk away with a LinkedIn game plan that positions you for real results.

 

Who Should Attend?
This event is perfect for speakers, trainers, coaches, consultants, and experts who want to:

  • Grow a speaking business
  • Boost visibility and thought leadership
  • Get booked by being brilliant—and being seen

 

Speak More. Speak Better. Be Found.
Let July be the month your brand turns a corner.

Keynote speakers

Debbie Allen
Tony K Silver
Tony K Silver
 Tony K Silver is a multi-award-winning LinkedIn expert, who has been helping people on the platform since 2009. In 2018 he set up his own company and became Creator of the LinkedIn Profile Audit (LIPA) that generates qualified targeted leads, builds new relationships, and generates more sales. He works with individuals 1-2-1 as well as teams in masterclasses.
He also gives presentations and is a regular podcast and webinar guest. As his 300+ LinkedIn Recommendations can attest, he has had a high level of demonstrable success since he started the business and drives the company on to help more businesses get what they need from the platform. He is often ranked by LinkedIn search In the top 10 Because LinkedIn is the preferred platform of professionals, he is able to work across many different industries, which include professional services, financial, coaches and speakers, and has clients across the globe.

The venue

Online – Zoom

Online Zoom

Get in touch with the organiser

Lynn Erasmus

Regional President, PSA Scotland

Buy tickets for:

PSA Scotland July 2025: From Expertise to Exposure – Masterclass with Debbie Allen & Tony Silver

Event details

Online Zoom

Ticket types

Members Early Bird
£20
+ VAT and fees
Members Standard
£25
+ VAT and fees
First Time Visitor
£20
+ VAT and fees
Non Members
£40
+ VAT and fees
Professional Speaking Association
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