PSA North East February 2024: How to Get Good and Create Great Content

21 February|17:30 - 21:00|Maldron Hotel - Newcastle Upon Tyne - See full address

About this event

This month we are joined by PSA Past President and titan of the speaking world, Lee Jackson, as well as a content creating masterclass from our very own writing guru Richard Dyter. There are many important aspects of building a speaking business, but Getting Good at it and being able to write and create great content are up there with the most important.


Get Good® at Life = Get Good® At Speaking – with Lee Jackson

There is lots of focus on ‘getting gigs’ and achievement at speaking events, and rightly so. But in this session Lee hopes to highlight some of the forgotten parts of our lives and businesses. If you take away just one thing Lee would like it to be that our whole life and business is based on the power of connection. but along the way Lee will help you to also realise the real proven ways to stay motivated and resilient in our ever-changing world.

No one is perfect and no one is as shiny as their showreel hints they are. In this interactive talk (with an extended Q&A) Lee will help the audience understand the power of connection with others and the audience. He’ll highlight the real things, not the myths that will help us get good at life – which in turn will help us get good at speaking. Expect a sprinkling of honesty, humour and hope in this fun, down-to-earth keynote in challenging times and in a tough industry.


Travelators for Content Creators – with Richard Dyter

Easier ways to create great content!

How valuable would it be to have easier ways of creating content that works well with audiences and clients? 

Prepare to learn two breakthrough techniques that you can use yourself in creating content as a speaker, trainer, and writer. Richard Dyter’s talk features a fascinating case study of how he facilitated a member of PSA North East to create content, step-by-step. So it’s very practical and highly relevant to our PSA family!

Discover two techniques that make it easier for people with creative minds to create content: the Content Travelator™ and the Angle Aid™.


Book your place now to avoid disappointment!

Keynote speakers

Lee Jackson
Richard Dyter
Lee Jackson

Lee Jackson is an award-winning Motivational Speaker, Presentation Coach and author of thirteen books. He helps people to Get Good® in challenging times.

He is a Past President of the Professional Speaking Association and is one of the most decorated speakers in the UK & Ireland.

He loves good comedy and basketball. He doesn’t like gardening.

His website is

Richard Dyter

Richard Dyter is a master facilitator of creative minds. He helps people catch the valuable ideas that are just within their reach and then condense them into words that are clear and motivating. His toolbox, which includes the Content Travelator™ and Angle Aid™, are inspired by research into creative minds and Variable Attention. Richard started his career with Procter & Gamble, where he wrote TV advertising slogans such as ‘why pay for nearly clean when Ariel gets it really clean?’, before becoming a freelance content creator and facilitator.

Event agenda

Arrival, hot drinks and networking
Regional Presidents Welcome
Get Good® at Life = Get Good® At Speaking with Lee Jackson
Ask Me Anything Q&A with Lee Jackson
Travelators for Content Creators with Richard Dyter
Close and further networking in the bar downstairs (with 20% discount on all drinks!)

The venue

Get in touch with the organiser

Alexander Bell

Buy tickets for:

PSA North East February 2024: How to Get Good and Create Great Content

Ticket types

Members Early Bird
 - £30
  + VAT
Members Standard
 - £35
  + VAT
First Time Visitors
 - £25
  + VAT
 - £50
  + VAT