About this event
STAY BOOKABLE: AI, The Future & Your Speaking Business
Build a speaking business that keeps getting booked.
The speaking industry is changing.
AI is transforming how we work. Clients are becoming more discerning about what they want from speakers. Competition is increasing. And being a great speaker is no longer enough on its own.
So how do you make sure you remain relevant, visible, valuable — and bookable?
Join us for a practical day designed to help you build the business behind your speaking.
With Julie Holmes, Nathan Littleton, Mary Tillson-Wharton and Maria Franzoni, you’ll explore how to harness AI, understand where the speaking industry is heading, create greater value for clients and, most importantly, find more opportunities to get paid to speak.
This isn’t about predicting the future.
It’s about preparing your speaking business for it.
WHAT YOU’LL EXPERIENCE.
Three powerful sessions. Four experienced voices. One clear objective: To help you build a more bookable speaking business.
You’ll leave with ideas, tools and practical actions you can start applying immediately.
WORKSHOP
Julie Holmes & Nathan Littleton – How to Build Your AI-Powered Speaking Business
AI is already changing the way speakers market themselves, create content, research prospects and run their businesses.
But where should a speaker actually start?
In this highly practical workshop, Julie Holmes and Nathan Littleton will explore how speakers can use AI as a business accelerator, rather than simply another tool to experiment with.
You’ll look at where AI can save you time, increase your visibility, improve your marketing and help you create a more scalable speaking business.
You’ll explore:
- How AI can support the different parts of your speaking business
- What speakers should be doing now to prepare for an AI-driven marketplace
- Where the human speaker remains your greatest competitive advantage
You’ll leave with Practical AI ideas, tools and actions you can apply to your speaking business immediately.
Mary Tillson – Wharton – The Future of Speaking
As the speaking industry evolves, relevance is becoming the true differentiator. Audiences expect more. Clients demand clearer ROI. And speakers who thrive in the future will be those who deeply understand their clients’ real needs — before they ever step on stage.
In this forward-looking masterclass, Mary Tillson-Wharton shows speakers how to use a proven framework called Critical Questions to scope clients with precision, uncover the real brief, and design talks that land with impact in an increasingly competitive market.
Additionally:
- Understand what is changing in the speaking market
- Confirmation of clear signals from the market
- How to ensure you are at all times relevant through high quality scoping
- Unearthing opportunities beyond the speech
- Transforming and creating behavioural change
Maria Franzoni – Show me the Money! How to find paid speaking opportunities.
Getting booked is often one of the biggest challenges facing speakers, but if you know how to go about it, it’s easy and fun. Honestly, it is.
Having worked in the speaking industry for almost 3 decades and for 23 of those years in International Speaker Bureaus representing some of the biggest names on the speaker circuit, Maria Franzoni knows who and where the bookers are.
In this session she not only shows the audience that opportunities are all around us but also shares how to ask for them.
- Where to start
- How to find speaking opportunities
- How to ask for them
COME READY TO THINK DIFFERENTLY.
Bring your questions.
Bring your ideas.
Bring your speaking business.
And leave with a clearer idea of how to make it more visible, valuable and bookable.
STAY BOOKABLE.
AI, The Future & Your Speaking Business.
One day. Three essential conversations. One speaking business that is ready for what comes next.
Keynote speakers
Julie Holmes (PSA Fellow, PSAE, CSP) is a global speaker on AI, AI strategist, and a tech builder. She specialises in demystifying complex technology into clear, actionable strategies, helping speakers and leaders globally to upgrade their operations and deliver more impact with the help of AI.
She’s also a chronic over-thinker and over-content-er so brace yourselves for some candid, American over-sharing.
Nathan is a marketer, speaker and author with over 20 years experience. He specialises in helping businesses to grow by attracting and winning more customers. Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with leading brands including Microsoft, Virgin Care, and the BBC.
Nathan has been honoured with the Professional Speaking Award of Excellence (PSAE) and inducted into the PSA’s Hall of Fame, a distinction shared by around 30 speakers in the UK.
When he’s not speaking, writing, or sending emails, Nathan is a long-suffering Aston Villa fan, stand-up comedy fanatic and proud geek.
Former International Speaker Bureau owner and founder of the Speaking Business Academy, a training company teaching speakers how to apply the strategies and systems used by speaker bureaus to grow their businesses.
Event agenda
The venue
Union Jack Club
Sandell Street
London
SE1 8UJ
Get in touch with the organiser
