About this event
PSA London’s November meeting focuses on those all-important BOOKERS!
We’ll have our annual Speaker Booker Event in the morning.
In the afternoon, we’ll enjoy a keynote from Bob Bradley, and there will be a Q&A with another speaker booker.
The second keynote is from the wonderful Mark Lee – a highly experienced business speaker with great insights to share.
We”ll also be joined by our new President of PSA UK & Ireland, Alastair Greener!
It’s a meeting not to be missed – and our 11am start means we pack in extra value at our regular price. Book your spot now!
KEYNOTES
Bob Bradley – Building your speaker business: Ten top tips
Bob provides practical, actionable advice gleaned from his extensive experience booking and working with hundreds of speakers.
He guides aspiring speakers through foundational questions to define their purpose and vision, strategic approaches for building a unique brand, and actionable guides to market themselves effectively.
He emphasises the importance of a systematic approach, persistence, and a bias towards action.
Attendees will take away an understanding of how to…
…Establish a Strong Foundation: Understand their “why”, assess their priorities and align their speaking business with their overall life goals.
…Craft a Compelling Brand: Identify a profitable niche, develop a unique brand , and create a message that resonates with their target audience.
…Generate Business: Build a proactive marketing machine, embrace experimentation and continuous improvement, and avoid distractions.
…Cultivate a Thriving Network: Engage actively within their community, building genuine relationships, and recognising the critical importance of marketing
Mark Lee – How to be better Remembered, Referred and Recommended
Whether you are focused on speaking, training, coaching or consulting you want more business. You may hope this will come to you because you have a website, a book or because you are super active on LinkedIn or social media.
In real life most of us need to take a more active role in generating new enquiries. That means doing what it takes to ensure that we will be effectively remembered, referred and recommended.
By the end of this session you will have learned :
- Why being ‘remembered’ is not enough to generate business
- The 3 missing elements in the popular ‘know, like and trust’ formula and why you need to understand these to get the referrals you seek
- The 4 suits approach to having more powerful conversations
- The most common mistakes to avoid on LinkedIn and social media
- How to adopt Mark’s 5Ms to avoid wasting time and money on your marketing and networking
Alastair Greener – The Art of Connection
This year’s PSA theme, The Art of Connection, explores how as speakers we can
establish, grow and sustain meaningful human connections. In this short, interactive
session, this year’s President, Alastair will share how deepening our ability to
connect with our clients, their audiences, and each other, can help all of us Speak More and Speak Better.
By attending this session, you will:
- Understand why connection is at the core of every successful speaking business
- Learn how to connect more deeply with your clients, their audiences, and each
other - Discover how mastering The Art of Connection will help you Speak
More and Speak Better
Keynote speakers
Mark’s aim is to focus his audiences’ attention on what they need to do differently to succeed in the immediate future.
Since 2006 Mark has been a solopreneur speaker, author and mentor. He is also a proud Fellow of the Professional Speaking Association and, until recently, was Treasurer of The Magic Circle for 7 years.
Mark has spoken many times and written dozens of articles and blog posts about the value of standing out from the crowd so that you can be better remembered, referred and recommended.
In his previous life, as a chartered accountant and chartered tax adviser, Mark spent 25 years in practice and was a partner at two top firms of accountants.
Bob is a seasoned business leader with experience leading six companies and serving on 18 boards across private, public and charitable sectors. His background includes running a membership organization for business leaders, where he facilitated hundreds of meetings and workshops with hundreds of professional speakers. Now semi-retired, he’s passionate about sharing his practical insights to help other businesses – and speakers – thrive.
As National Vice President, Alastair is part of the conference team putting together the two national conferences (Impact and the Speaking Business Summit), as well as supporting the current National President. He will take over from Michelle Mills-Porter as National President in October 2025
Having spent 16 years in the travel industry, Alastair loves to be on the move and still delivers lectures on board the ships on which he once worked.
Event agenda
The venue
Union Jack Club
Sandell Street
London
SE1 8UJ
Get in touch with the organiser
