
PSA London July 2025: Unlock opportunity!
12 July|10:00 - 17:00|Union Jack Club - Waterloo - See full address
About this event
Want to learn the secrets to finding and unlocking opportunity for your speaking business? Want to avoid the speaking mistakes that destroy opportunity? We’ve got all the answers at PSA London’s July meeting. From using AI as your most powerful ally, to packing a punch with your pitch, to avoiding speaking pitfalls, we’ll share knowledge and experience from experts in their fields.
Our July meeting is jam-packed with EXTRA VALUE in the form of a free 2 hour AI workshop in the morning, before our expert speakers in the afternoon.
Workshop: Julie Holmes and Nathan Littleton – How to Use AI in Your Speaking Business
In this bonus workshop, Julie and Nathan will share how AI can help speakers to scale their expertise, attract premium clients, and create content that converts.
They’ll explain proven strategies, the right tools, and a step-by-step roadmap that transforms how you work.
Keynote: Carol Benton – Uncover Opportunity in 10 Seconds
What do you say when someone asks ‘what do you do?’ It’s such a simple question, but the answer you give can uncover opportunities that you didn’t even know were there.
In this interactive workshop, Carol shares what to say in those crucial 10 seconds.
Takeaways – in Carol’s workshop you’ll learn and practice:
- The 3 things you must include in your answer to ‘what do you do’
- How to make an impact in just 10 seconds
- How to expand your answer to a full 60 intro
Keynote: Olga Geidane – 7 Mistakes to Avoid For Speakers
In this engaging and insightful talk, “7 Mistakes to Avoid for Speakers”, attendees will discover the invaluable knowledge necessary for success in the competitive world of professional speaking.
With a focus on real-world experiences and practical advice, this presentation will guide aspiring and seasoned speakers alike through the pitfalls and challenges that can hinder their growth. Attendees will learn about costly mistakes to avoid to excel in their speaking businesses.
By highlighting these mistakes and providing effective strategies to overcome them, this talk equips speakers with the tools to elevate their own and their business performance, expand their influence, and ultimately maximise their earning potential!
Takeaways – in Olga’s keynote you’ll learn:
- Top 7 mistakes to avoid in your speaking business
- What can you do instead?
- Three formulas to level up your speaking business in 2025!
Keynote speakers




Julie Holmes is a seasoned business consultant specialising in digital transformation and organisational growth. With extensive experience in strategy development and change management, Julie helps companies navigate complex challenges and implement innovative solutions. Her expertise in driving digital initiatives and enhancing business performance makes her a valuable asset to any organisation.
Nathan is a marketer, speaker and author with over 20 years experience. He specialises in helping businesses to grow by attracting and winning more customers. Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with leading brands including Microsoft, Virgin Care, and the BBC.
Nathan has been honoured with the Professional Speaking Award of Excellence (PSAE) and inducted into the PSA’s Hall of Fame, a distinction shared by around 30 speakers in the UK.
When he’s not speaking, writing, or sending emails, Nathan is a long-suffering Aston Villa fan, stand-up comedy fanatic and proud geek.
Carol Benton is a business communication speaker and consultant. She helps organisations to win more business through effective communication.
With over 30 years in the tech sector, Carol has held executive positions at IBM and Toshiba, spearheaded sales strategies, and sold IT solutions to major financial, retail and public sector organisations in the UK, Europe, Australia and New Zealand. Through these experiences, she saw first hand the importance of having the right message the customer’s own language, igniting her passion to transform how organisations convey their business value.
She used these insights to develop her signature ‘Connect, Convince, Convert’ methodology and best- selling book.
Today Carol is going to share with us some of her insights and tips, in her speech – From ‘What’ to ‘So What’.
If you are looking for an impactful and motivational speaker on self-leadership, transformation and change, you just found her! Olga Geidane is a global (she spoke across five continents!), thought-provoking speaker and award-winning mindset coach working globally with high achievers and C-suite executives.
Event agenda
The venue
Union Jack Club
Sandell Street
London
SE1 8UJ
Get in touch with the organiser

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PSA London July 2025: Unlock opportunity!
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