
PSA Ireland April 2025: Amplify
26 April|09:00 - 13:00|Maldron Hotel, Dublin - See full address
About this event
If you are a speaker or speak as part of your business or work, then join us for a morning of:
- Deepening your understanding of professional speaking.
- Networking with fellow speakers.
- Learning from generous and friendly peers.
- Standing out as a speaker.
- Growing your business by speaking better and more.
- Conscious connections and collaborations.
Masterclass – Paul Dornan
Collaborating with the right coach or creative partner can revolutionise a speaking practice—both onstage and off. The right partnership can sharpen your vision, refine your storytelling, and amplify your voice, elevating your impact as a speaker.
However, finding the right collaborator isn’t always straightforward—or inexpensive—which is why making smart, intentional choices is essential.
This ideas-filled 20-minute session will help attendees identify the key traits of productive partnerships, offering actionable advice and warm-hearted encouragement in equal measure.
We’ll look at different forms of collaboration and where you find them. In the PSA and elsewhere.
By sharing real-world examples, practical tips, and insights from years of experience, this talk will guide speakers to make the leap that will bring their fantastic long-term benefits in terms of speaking better, to a higher level, far more enjoyably, for more money.
No wonder collaboration is the PSA theme this year. it’s a win-win-win!
Keynote – Peter Turley
In this no-nonsense, straight-talking session, Peter will be cutting through the fluff and giving you the reality check (and roadmap) you need if you want to really make it as a paid professional speaker.
You’ll learn:
- Why just being ‘good’ isn’t good enough
- The difference between being interesting and being bookable
- How to turn ‘exposure’ into actual revenue
- Why most aspiring speakers are focusing on the wrong things, No sugar-coating. No feel-good motivation. Just the truth about what it takes to command the stage, the fees, and the opportunities.
If you’re serious about making speaking part of your career (not just a hobby), don’t miss this!
Keynote speakers


Peter Turley is an award-winning speaker, business consultant, and change-maker known for his innovative approach to sales and corporate culture.
With over three decades of experience, Peter has built a reputation for helping organisations transform their sales processes and achieve superior results. He specialises in creative thinking and has developed the CMI Thinking System™, which provides companies with the tools they need to reinvent their approaches to sales and innovation.
Peter’s career is marked by numerous accolades, including the National Enterprise Award for Innovation, TAB Ireland Business Speaker of the Year, and the All-Ireland Business ‘All-Star’ for Sales Innovation. He is a recognised thought leader in the business community, frequently delivering keynote addresses at major conferences and events.
As a lateral thinker, Peter is all too familiar with the cries of the corporate cynics ‘there’s no need to reinvent the wheel…’ and “but this is the way we’ve always done it…” that get in the way of any more than token innovation activity.
No stranger to adversity, Speaker and Change-maker Peter has outshone competitors, weathered recessions, built profitable businesses, raised strong and fiercely loyal teams, and has earned a reputation as “a simply remarkable thinker with a rare ability to inspire”.
Paul Dornan has worked in the TV, film and books as a writer, producer, script-mentor and director. He’s written drama series that are funny and comedies that are dramatic, won a Comedy Award with Alistair McGowan and co-written a Sunday Times Number 1 best-selling Christmas comedy book. He’s worked with a galaxy of stars from Barry Humphries Caroline Aherne to Hugh Bonneville to Doc from Back To The Future as well as some of the world’s top writers, producers and creatives.
Paul now a speaker and creative consultant, helping keynote speakers and business leaders with structure, humour and characterful storytelling. He runs the Comedy course at the renowned Faber Academy and Find Your Funny masterclasses at the Comedy Store in London. He’s about to start on a collaboration of his own with speaker and writer Andreas Loizou as one half of the true Human advantage podcast, book and keynote project.
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PSA Ireland April 2025: Amplify
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