PSA Birmingham 3rd April 2023: Building your business credibility

03 April|18:00 - 20:45|The Arden Hotel - Solihull - See full address

About this event

Speaking more and speaking better comes from both the heart and the mind – and we have plenty to enhance both in April’s PSA Birmingham event!


Our meeting begins with refreshments and networking from 6.00pm, (though RP Phil Ingle be there from about 5:45pm) with a prompt – and slightly earlier – 6.20pm start with our speakers.


We will begin with a showcase from an up and coming PSA Member, Larissa Gray– we can’t wait to see Larissa speak!


Then we delighted to welcome PSA Chair Joanne Lockwood, presenting Zero to Hero – building a speaking business.

Joanne says:

“The first advice I was given by a PSA member before I joined was to change my LinkedIn profile to “Professional Speaker” and simply go for it…

If only it was that easy… 6 years in, I will share what worked, what didn’t and give you some take aways to inspire you to think about building you own speaking business or growing what you have.

I will talk about building brand you, social selling, building your portfolio, being easy to work with and inspiring for your audience. It’s what we all aspire to, isn’t it?

What ever your stage of speaking I will offer some nuggets and “just one thing” for you to take away!”


Then, after a short break…


Our leading Keynote this month comes from the fabulous Sue Richardson, who will be speaking on “Your Legacy in Black and White: How to create the book to get you booked”.

They say that every speaker needs a book and there are many speaker books out there that are little more than glorified business cards. Independent publishing consultant and award-winning non-fiction publisher, Sue Richardson believes that the right book, well written, designed, published and distributed will lend you kudos, give you influence and help you make a difference to your world and the lives of others. By committing your passion and purpose to black and white in a book of quality, you will not only attract new opportunities – you will be creating a legacy you can be truly proud of.

Key takeaways you can expect from Sue:

  • How to craft your unique message that is aligned with your purpose and story
  • How to build the business case for your book
  • How to create the right book to get you more bookings


Join us for a fun, valuable, and exciting interactive event with lots of learning and some fab speaking, at our new venue – The Arden Hotel, Coventry Road, Bickenhill, Solihull, B92 0EH. This is right next door to the NEC, walkable from Birmingham International Station and seconds from the M42.


This promises to be an incredible event that will add some real value to you and your speaking business, so get your tickets early to avoid missing out!

Keynote speakers

Joanne Lockwood
FPSA – Chair of the PSA
Sue Richardson
Joanne Lockwood - FPSA – Chair of the PSA

Joanne Lockwood, Founder and CEO of SEE Change Happen, is an Inclusion and Belonging specialist, speaker, and Fellow of the PSA. She works with organisations throughout the UK, Europe and beyond, challenging corporate mentality, and providing a service that goes far beyond “just” Diversity & Inclusion. Living by the mantra: “Smile, Engage and Educate,” Joanne believes that people are people, whatever their ethnicity, gender and abilities, deserving to be treated with dignity and respect to work well and thrive.

Sue Richardson

Sue Richardson is an award-winning non-fiction publisher, creator of the pocket-sized business book series, The Authority Guides and founder and publishing director of The Right Book Company. Sue’s strategic approach to book publishing empowers her authors to build credibility, profile, visibility and respect both as individuals and as brands. For business speakers who create a book, doors open wider, their platform expands and their light shines more brightly than they could ever have dreamed. As a speaker, Sue has spent the last 20 years sharing her knowledge with the business community and beyond. She is a Fellow of the PSA.

Event agenda

Networking and refreshments – with fab chips!
Welcome from Regional President Phil Ingle
Networking Analysis – elevating your elevator
Short break
Keynote - Sue Richardson
Reflections and Just One Thing
Thank you & good night, with the bar nearby if you like…

The venue

Get in touch with the organiser

Buy tickets for:

PSA Birmingham 3rd April 2023: Building your business credibility

Ticket types

Members Early Bird
 - £20
  + VAT
Members Late Booker
 - £25
  + VAT
Non Members Ticket
 - £30
  + VAT