About this event
Simplify to Multiply brings us new perspectives on what we are doing and how we are doing it. We have two fabulous keynotes and a Professional Member showcase.
A masterclass keynote deconstruction from Fellow and PSAE David Abbott of his signature ‘How to Price a Platypus’ will give us all valuable tips on how to approach putting together a keynote, where to focus and the impact for your audience. One not to miss!
Leon Bamforth, PSA Board Member, helps businesses cut through AI hype and focus on what actually drives commercial results. He will bring key takeaways to help you: Stop being the bottleneck; Build agents that follow YOUR process; and How to stop wasting money on AI.
Plenty of food for thought!
Join the Thames Valley team in a memorable evening of thought provoking content, connection and that all important sense of belonging.
Keynote speakers
David is an international speaker, helping audiences to discover simple ways to improve their pricing.
After studying Engineering Science and Economics at Oxford he worked in marketing and business management. He ran a £56m mail order company where pricing is crucial, and has held senior marketing roles in a wide variety of industries. He currently helps clients develop and execute marketing strategies that help them to out-compete their competition.
He applies psychology research into consumer behaviour to business and marketing. He illustrates everything with real examples of marketing in action.
Leon Bamforth helps businesses cut through AI hype and focus on what actually drives commercial results.
With a background spanning AI, business transformation, and operational change, Leon works with organisations to turn AI from an interesting tool into a practical competitive advantage.
Leon shows leaders how to:
• identify high-value AI opportunities
• avoid costly mistakes
• improve operational efficiency
• prepare their business for real AI adoption
• protect themselves against emerging AI-driven risks
Known for high-energy, engaging keynotes packed with practical takeaways, Leon combines live demonstrations, audience interaction, and real-world business insight to make AI accessible, useful, and commercially relevant for SMEs and enterprise teams alike.
Event agenda
The venue
Holiday Inn Reading South (J11, M4)
Holiday Inn Reading South (J11, M4)Basingstoke Road
Reading, RG2 0SL
Holiday Inn Reading South
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