About this event
This month, we have an optional members-only workshop before the main event. Scroll down for full details and tickets.
AI Masterclass: The AI-Powered Speaking Business
Members Only | 3:00pm – 4:30pm
Before the main event, PSA East Midlands members are invited to join the wonderful Julie Holmes for an AI Masterclass exclusively for PSA members.
AI isn’t just changing what we speak about. It’s changing how we run our speaking businesses. From finding and winning gigs to preparing for events to creating tools your clients will pay for, AI is giving speakers at every level access to capabilities that used to require a full team.
In this session, Julie Holmes (FPSA, PSAE), an international authority on AI who delivered 60+ programmes across nearly a dozen countries in 2025, opens the hood on how she actually uses AI across her speaking business every day. No theory, no hype. Just the tools, strategies and workflows that save time, win gigs, and open up revenue streams most speakers haven’t even explored yet.
You’ll walk away with:
- Practical AI tools and strategies you can put to work in your speaking business this week
- A behind-the-scenes look at how a working speaker uses AI to find gigs, research audiences and create content faster
- Ideas for new revenue streams most speakers haven’t explored yet
Spaces are limited. Book the masterclass add-on when you register for the main event.
The Main Event
Open To All| 5:45pm – 9pm
July is a big one. We’ve assembled a right royal line-up of speakers who between them cover AI, human behaviour and the real business of speaking. Expect insight, inspiration and the kind of honest, practical knowledge you only get in a room like this.
Keynote: The Ripple Effect of Your Behaviours – by Vicky O’Farrell, the Queen of Behaviours
In a busy, high-pressured world, our reactions often happen faster than our thinking. Vicky explores how everyday interactions, your words, tone and body language shape how others experience you and in turn respond to you. What feels like a small moment can influence relationships, confidence and performance across teams.
You’ll leave with practical ways to move from automatic reactions to more considered, effective responses in any situation.
As speakers, this matters more than we often realise:
- Small moments carry weight, be aware of them
- How you feel drives how you show up
- You always have a choice in how you respond, even under pressure
Ask the Expert: A Chat with Roger Harrop, PSA Legend
Twenty years in the speaking business. Over 30,000 business leaders across 50 countries. Former PSA President, Global Speaking Fellow and twice Speaker of the Year with The Academy for Chief Executives. Roger Harrop is the real deal, and this is your chance to pick his brains.
In this candid, entertaining session, Roger opens up about the real business of speaking:
- The dos and don’ts of getting bookings
- How to get your audience and clients to love you and want you back
- How to handle the problems nobody warns you about
- How to increase your income per booking
- How to travel as painlessly as possible
- And how to enrich your life, have fun, and earn well doing what you love
Member Showcase
One of our own takes the stage. Our member showcase is your chance to see PSA East Midlands talent in action and support a fellow speaker on their journey.
Stronger Together
As a region, we continue to build on our #StrongerTogether focus. A room where people step up, take risks, and grow, supported by a community that wants to see them succeed.
Come for the royalty, stay for the community – Book your place now!
Keynote speakers
Julie Holmes is a seasoned business consultant specialising in digital transformation and organisational growth. With extensive experience in strategy development and change management, Julie helps companies navigate complex challenges and implement innovative solutions. Her expertise in driving digital initiatives and enhancing business performance makes her a valuable asset to any organisation.
Vicky is a Professional Speaker, Businesswoman and people expert. After 25 years in the corporate world, predominately in Sales in the construction environment, she set up her business ‘Queen of Behaviours Ltd’.
She had a fascination of people and wanted to understand “why people do, say and react the way they do” and so studied the DISC system. As a qualified, award-winning DISC Practitioner she has given presentations, run workshops and masterclasses with numerous corporations and individuals, helping them understand their team dynamics to build stronger and supportive teams, improve moral, reduce stress, enhance communication and increase productivity.
Vicky’s life motto is “We have one lap of this thing called life and you are in the driving seat. If you’re not happy, indicate and change lanes” and people who have worked with her have said that “Vicky’s passion and enthusiasm is contagious, and she inspires those around her to help themselves”.
Roger Harrop has spent over 25 years leading international businesses, including a Public Limited Company (plc), which puts him in a unique position to deal with present-day business challenges.
Based in Oxford in the UK, he’s an international business growth speaker who inspires and entertains audiences with his acclaimed Staying in the Helicopter® programmes. Over 30,000 CEOs, business leaders and others, across 50 countries, have achieved transformational change through his thought-provoking and entertaining talks laced with real-life stories and humour.
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Roger is also an author, business advisor, mentor, consultant and independent director.
He has unusually wide leadership experience: from small start-ups to multi-nationals and from high-tech products to basic commodities, people-based service businesses, and not-for-profit organisations.
Roger spent seven years as Group Chief Executive of a FTSE quoted, high-tech industrial group with 12 sites across four continents. The UK Government mentioned it in its ‘Competitiveness’ White Paper. Forbes Magazine in the US included the group among its list of the top 100 overseas companies. Two business schools have used it as a benchmark case study on culture change and business re-engineering.
Roger tutored on a leading leadership and team building programme for over 25 years.
He’s a keen mountain biker and classic car enthusiast.
Event agenda
The venue
Holiday Inn – Nottingham Castle Marina
Holiday Inn Nottingham Castle MarinaCastle Bridge Road
Nottingham
NG7 1GX Book Your Place Now!
Get in touch with the organiser
