About this event
Afternoon Members Only Masterclass – Ditch the Fear and THEN Do It Anyway
As professional speakers and trainers, we actively embrace doing what most people go to great lengths to avoid. But even the most seasoned speakers can sometimes experience nerves or discomfort about a high-stakes presentation or negotiation.
In growing a successful speaking business, most of us venture beyond our comfort zone – speaking to new or bigger audiences, working with unfamiliar tech or formats, dealing with awkward people, working on video, marketing ourselves…. If these sorts of situations can have you on the back foot, then fear not… You don’t have to get through it the hard way.
When fear strikes, there’s a common assumption that the only way through is to tough it out. In this interactive masterclass, we’ll bust that myth, diving deep into some enticingly straightforward ways to re-train your mind’s less than helpful habits, and equipping you to shine even more of the time.
We’ll explore:
- How Helium could be the key to your inner calm
- The biggest mistake almost everyone makes, and how to avoid it
- How to harness the full power of your imagination, to prepare for big events
- How to stay at your most resourceful when the pressure’s on
Evening Event (open to all) – Turning Inertia to Impact, and Getting the Most from the PSA
Sue Evans: Changing Minds – Turning Inertia into Impact
In growing a thriving business and delivering exceptional outcomes, your biggest competitor probably isn’t other speakers or trainers. It’s probably not new technologies, or sector trends. It’s inaction, or inertia – because people (even us!) don’t always do what’s good for us, even when we know how to…
This inertia can have significant consequences, including:
- For your audience – not applying the insights and learnings which you share, because life gets in the way when they’re busy
- For yourself – wasting precious time and energy on marketing which is no longer delivering the best results, or in sectors which no longer have the greatest potential
- For your bookers – sticking with existing solutions or providers, even if what you offer is better, losing you bookings
This session equips speakers, trainers and coaches to recognise and overcome this inertia in yourself, your bookers and your audience, enabling you to speak both more and better.
David Abbott – What has the PSA ever done for you?
At the 2023 national conference, David Abbott shared his journey as a speaker, and how the PSA helped him when he needed it most. He’s going to share that story again for us, then in groups we’ll explore the challenges we face and what help might make a difference for us.
Anything more than that would be a spoiler! So if you:
- Want to understand one PSA colleague’s journey and what it might mean for you
- Want to seek help for something that’s holding you back
- Want to be there to ‘pay it forward’ and help your fellow speakers
… Then you need to be at our May meeting!
Keynote speakers
Sue’s mission is to get busy people fixing tough problems.
She’s led programmes which more than doubled productivity within two international businesses, and delivered £1.9M waste reduction in under 5 months, with a zero spend. She’s used to delivering big results from little budgets.
Sometimes a compelling business case or well-presented plan isn’t enough. Changing mindsets and behaviours isn’t easy – that’s why so many performance programmes give patchy results. Bucking that trend, Sue’s signature blend of continuous improvement and behavioural science underpin massive performance breakthroughs.
David is an international speaker, helping audiences to discover simple ways to improve their pricing.
After studying Engineering Science and Economics at Oxford he worked in marketing and business management. He ran a £56m mail order company where pricing is crucial, and has held senior marketing roles in a wide variety of industries. He currently helps clients develop and execute marketing strategies that help them to out-compete their competition.
He applies psychology research into consumer behaviour to business and marketing. He illustrates everything with real examples of marketing in action.
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