The 12 Days of Marketing

It’s time to take a light-hearted, festive look at how to promote your business. Here are 12 tips:

On the first day of Christmas, my Marketing Consultant gave to me – A Partridge in a Cherry Tree. This means you need to stand out from the crowd by doing something different. Don’t do the same as everyone and still expect to be noticed.

On the second day of January, my true love gave to me – Two Turtle Doves. Turtle doves symbolise love, so show your clients how much you love them. Treat them as you like to be treated and go the extra mile.

On the troisième day of Noel, my French teacher gave to me – Three French Hens. Speak English to your clients in your marketing, not jargon. Don’t assume that everyone understands what you’re talking about.

On the fourth day of 4Networking, the Group Leader gave to me – Four Calling Birds. Use your business cards as calling cards. Have them properly designed and printed; make sure they give new contacts enough information about you so that they remember you after you’ve gone and can get in touch with you again.

On the fifth day of Christmas, O2 gave to me – Five Gold Rings. Pick up the phone and call your clients. Don’t rely on emails for conversations; don’t wait until you have a reason to call. Give them a ring just to say hello and see how they’re doing.

On the sixth day of Goosemas, my gander gave to me – Six Geese a Laying. Look after the goose (your best client) rather than chasing the golden eggs (the quick wins that take the focus off your best clients.)

On the seventh day of maths class, my teacher gave to me – Seven Swans a Swimming. Swans are always serene above the water, even when they’re paddling like crazy below. No matter what’s going on in your business, act confidently; don’t worry your clients with any problems beneath the surface.

On the eighth day of something, someone gave to me – Eight Maids a Milking. Milk your contacts! Who are you connected to on LinkedIn? Who do they know? Don’t just sit and look at your contacts – do something with those someones!

On the ninth day of the social media course, my networking meeting gave to me – Nine Ladies Dancing. Building relationships with potential clients is like dancing; take the time to learn the moves and build strong partnerships.

On the tenth day of October, my landlord gave to me – Ten Lords a leaping. Look before you leap; don’t try out some marketing just because you think you have to or because you think it might work. Get some advice first from someone who has already done it.

On the eleventh day of music school, my conductor gave to me – Eleven Pipers Piping. Pipe down and listen to what your clients and prospects actually want from you!

On the last day of 2021, my New Year’s revels gave to me – Twelve Drummers drumming. Make a big noise about your business because no one else will!

Have fun with your marketing in 2023!