Events

PSA Virtual April 2025: Selling Yourself as a Speaker – Mastering the Tipping Point Between Prospecting and Closing

24 April|18:00 - 20:00|Online - Zoom - See full address

About this event

Are you:

  •  Tired of chasing speaking gigs with endless prospecting?
  • Struggling to convert interest into confirmed bookings?
  • Frustrated with clients questioning your fee?

What if the key to landing more speaking and training gigs wasn’t searching harder but selling smarter?

The speaking industry is flooded with trainers, coaches, and speakers. The truth is, clients aren’t waiting for you to show up. They have more options than ever, and if you don’t position yourself as the obvious choice, you’ll stay stuck in the cycle of endless prospecting.

That’s where the High Probability Selling Model comes in.

In this game-changing live masterclass, David Shephard will show you how to:

  • Master the Disrupt, Engage, Educate, Close (DEEC) model—so your leads instantly see your value.
  • Use the High Probability Selling Model to identify, qualify, and close the right clients quickly.
  • Handle objections like a pro by pre-empting around the Four-Part Objection Model:
  • Flip rejection into opportunity—why you should love the word ‘No’ and use it to your advantage.
  • Break free from the ‘Gig-to-Gig’ struggle and create long-term client relationships.

High Probability Selling means focusing only on the right prospects—qualifying faster, closing sooner, and knowing when to move on or double down. It eliminates wasted time on lukewarm leads and ensures you’re engaging with clients ready to say yes.

This session goes beyond theory—it’s a practical roadmap to booking more gigs, increasing your value as a speaker, and mastering the strategies that convert prospects into clients.

Join us live for this 90-minute interactive session with David Shephard, featuring varied Q&A interaction formats to give you real-world, actionable insights.

Register now and take control of your speaking business in 2025.

Keynote speakers

David Shephard
David Shephard

David Shephard is one of the world’s leading experts in performance psychology, high-impact communication, and influence. As a Master Trainer of NLP, Time Line Therapy®, Hypnotherapy, and NLP Coaching, he has spent over 30 years coaching speakers, trainers, and business professionals to elevate their performance, close more deals, and create lasting impact.

As the founder of The Performance Partnership, David has worked with thousands of individuals to unlock their full potential—helping them not only deliver more powerful presentations but also sell their expertise more effectively.

• Master of Influence – Learn how to own the room, engage any audience, and move people to action.
• Sales Psychology Expert – Discover how to sell yourself as a speaker, handle objections, and book more gigs.
• Trusted by Top Performers – David’s techniques are used by elite speakers, trainers, and business leaders worldwide.

David’s training will show you how to build a speaker brand that stands out, master client engagement, and secure higher-value gigs. You’ll learn proven sales techniques, objection-handling strategies, and how to turn ‘No’ into ‘Yes.’ If you’re ready to go beyond being just ‘good’ and become truly in-demand, David Shephard is the expert to learn from.

Event agenda

18:00
Welcome – Hosted by PSA Virtual RP, Paul Archer FPSA
18:15
"Selling Yourself as a Speaker: Mastering the Tipping Point Between Prospecting and Closing - Part One" – David Shephard
18:45
Q&A session with David
18:55
Short Break & Networking Opportunities
19:05
Paul’s PSA Highlight
19:10
"Selling Yourself as a Speaker: Mastering the Tipping Point Between Prospecting and Closing - Part Two" – David Shephard
19:45
Q&A session with David
19:55
Final Thoughts & Close – Paul Archer

The venue

Online – Zoom

Online Zoom

Get in touch with the organiser

Paul Archer

Regional President - PSA Virtual

Buy tickets for:

PSA Virtual April 2025: Selling Yourself as a Speaker – Mastering the Tipping Point Between Prospecting and Closing

Event details

Online Zoom

Ticket types

Members Earlybird
£20
+ VAT and fees
Members Standard
£25
+ VAT and fees
First Time Visitor
£20
+ VAT and fees
Non Members
£40
+ VAT and fees