PSA Thames Valley September 2023: Moving Forward With Momentum

21 September|15:30 - 20:30|Green Park Conference Centre - Reading - See full address

About this event

First time at a PSA event? Email [email protected] to get your special introductory code!

Move Forward With Momentum this Autumn at Thames Valley PSA.

Are you ready to take action? Move yourself and your speaking business forward?

Are you on track to achieving the goals you intended at the beginning of the year?

At September’s Thames Valley meeting we will check in on your goals, see how you are doing, expand your thinking, open new doors and put more tools and tips in your Speaker Tool Box.


Our first keynote speaker is Steve Bustin, former National President of the PSA and holder of the PSA’s most prestigious award, The Professional Speaking Award of Excellence.

Steve will be sharing his talk ’10 things I wish I’d known before I became a compere’.

  • Find out what it takes to be a professional event compere and whether it’s right for you
  • Find out how to get gigs as a compere and build it into your business offering
  • Find out why you really want to avoid a raffle if at all possible.


We continue the theme of facilitation with a Panel Discussion to get your questions answered and we welcome via Zoom, Jacqui Harper, host of The PSA 2023 Spring Conference, IMPACT .


Our second speaker is Thames Valley member Steve Catchick with his talk entitled The ‘Dressing Gown – Sales through Service’.

Service used to be considered the back door to sales but today it is the key to unlock sales.

How do you differentiate yourself or your organisation? There is little that stands out in the marketplace for long, if at all. New technology and services is soon caught up by competitors.

The one distinction is the customer experience, which is today’s competitive battlefield and over which you have total control. It is the difference that makes the difference and can make or break a relationship and either lose or retain a customer.

Companies now address this but many are becoming focused on the process, rather than the customer? In this talk Steve focuses on the human touch and shows how being customer focused, not process focused, whether a large company, a small business or a speaker, can drive engagement, reduce churn and win sales through service.

By listening to Steve you will:

  • Learn three archetypes and discover how you may drift into each
  • Discover the elements leading to sales through service.
  • Discover how to be an ambassador in your business.

Keynote speakers

Steve Bustin
Steve Catchick
Steve Bustin

Steve Bustin is a specialist communications coach and consultant, working with organisations and senior individuals around the world who want to engage effectively with customers, staff and wider audiences, primarily through public speaking and media interviews.

A former BBC News TV & radio journalist, Steve then ran a boutique PR consultancy before moving into his current role.

He coaches C-suite individuals and teams in public speaking, pitching and media interviews and also speaks at and emcees conferences around the world, speaking on a range of communication topics. He also undertakes consultancy for organisations into challenges around internal and external communication, messaging and media engagement.

Steve is a Past National President of The Professional Speaking Association, the trade body for Professional Speakers in the UK, was named their UK Speaker of the Year in 2015 and awarded their highest award, The Professional Speaking Award of Excellence, in 2021.

He is the author of two books, ‘The Authority Guide to Presenting and Public Speaking’ and ‘The Authority Guide to PR for Small Businesses’.

Steve has worked with leaders from organisations including Goldman Sachs, Unilever, One Aldwych, Allergan, Sanofi Pasteur, The London Stock Exchange, The Body Shop, Ipsen, Zeiss, Spire Hospitals and various trade bodies including The British Association of Head and Neck Oncologists and The British Association of Aesthetic Plastic Surgeons.

More information and testimonials on, or

Steve Catchick

Steve Catchick is the founder of The Secret Salesforce Programme and equips businesses to develop a team of Brand Ambassadors in order to drive engagement, reduce churn and contribute to profit.

He has been at the front line of customer service for over 25 years, mostly with technology companies. His award- winning customer service programme at IBM, contributed to a substantial increase in sales, customer satisfaction scores and a record high employee morale.

He speaks, coaches and runs masterclasses to business leaders and organisations such as IBM, Capita, DWP and SME’s on winning sales through service, managing difficult customers, high impact communication and presentation skills. Steve shows how everyone in an organisation is in some way, in sales, in service and should contribute to profit.

Steve is past Regional President of the PSA Thames Valley Region and a military veteran. Fun, friendly and engaging, when he’s not working, he can be found listening or dancing to Rock’n’Roll and Swing bands.

Event agenda

Informal Networking
Event with our sessions & Keynote from Steve Bustin
Networking Supper
Keynote from Steve Catchick

The venue

Get in touch with the organiser

Lara Lauder

Regional President - Thames Valley

Buy tickets for:

PSA Thames Valley September 2023: Moving Forward With Momentum

Ticket types

Members Early Bird
 - £35
  + VAT
Members Standard
 - £40
  + VAT
Non Members
 - £55
  + VAT