About this event
This promises to be a resource-rich evening packed with practical advice and knowledge to enable you to run a more efficient and more visible speaking business.
As well as report-backs from the PSA Speaking Business Summit, we will have a panel exploring Outsourcing – VAs, designers, bookkeepers, video editing, ghostwriting and anything else you might be able to think of.
Following this, Fellow of the PSA and highly experienced computer expert Chris Davidson will talk to us about the wonders and opportunities of Search Engine Optimisation. In a language we can all understand!
Chris says:
Search Engine Optimisation (SEO) frustrates many business owners, and understandably so. Although there is no shortage of information, much of it appears conflicting. It’s unclear where the ‘truth’ lies, so it’s almost impossible to know where to start. COVID changed all our business models and a website that attracts and converts high quality leads is now an essential business asset. SEO is one of the three ways to drive traffic to a website—and it’s the smartest, as it simultaneously delivers two results. It both grows your traffic volumes and increases the overall effectiveness of your website.
This session delivers cuts through the plentiful poor advice and plain nonsense. Maybe you’ve already tried SEO and not achieved the results you were hoping for—maybe you’re a neophyte. Either way, you’ll leave knowing where to start and what to do next to increase the effectiveness of your website.
Through Chris’s talk you will learn:
- The number of ways to get traffic to a website.
- The difference between your website’s skeleton and it’s muscles.
- The importance of website structure.
- The importance of content structure (plus examples).
- How to create a better lead capture system.
Keynote speakers
Chris started working in IT before the term ‘information technology’ existed. He founded his consultancy, Active Presence, in 2002 and launched the annual Worldwide Digital Footprint Survey in 2017. The survey reports are challenging and have motivated many speakers to take action to improve their online image.
In February 2023 Chris published Why Your Website Doesn’t Work. This is the lead title in a collection of books under the Website Wisdom banner. He published the second title, Websites for Business Managers, in November ’23.
Also in 2023, Chris launched a new service, Easeo (pronounced ‘ease-oh’), standing for Easy Affordable SEO. This service helps business owners optimize their websites in a cost effective way.
Websites are easy. Effective, highly engaging business websites are hard. Having one will make your life better and your business more successful. Chris can help you. Ready?
Event agenda
The venue
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