About this event
In a speaking world being transformed by AI and digital platforms, trust and conversion are the two currencies that matter most. This September, PSA Staffordshire brings you two powerhouse sessions to help you protect your authenticity and turn your influence into income.
Graham Jones – “Trust Me, It’s Really Me: Voice-Cloning, Deepfakes and the Future of Authenticity on Stage”
Your voice is your brand — and now, AI can clone it in seconds. Graham exposes the real risks and opportunities of voice cloning, deepfakes, and synthetic speech. With live demos, a “spot-the-fake” challenge, and a UK-specific defence checklist, you’ll leave knowing exactly how to safeguard your voice, reputation, and business in the AI age.
Sam Rathling – “Convert More Clients from LinkedIn”
It’s one thing to be visible on LinkedIn. It’s another to consistently win business. Sam reveals her 10 proven strategies for turning profile views into paying clients — from optimising your profile for conversions to mastering outreach and leveraging recommendations for more bookings. Practical, actionable, and ready to implement immediately.
If you’re a speaker, trainer, or business owner who wants to stay trusted in a synthetic age and turn digital connections into real revenue, this is your event.
Keynote speakers
Graham Jones is an award-winning speaker and writer. He has written 32 books and spoken around the world. He is a qualified psychologist and a member of the British Psychological Society and the Society of Authors. He is a Fellow of the Professional Speaking Association and has received the PSAE Award and the Founders Award.
Graham is also a regular commentator and interviewee for many media outlets.
Graham is a Senior Lecturer at the University of Buckingham Business School, where he is the Program Director for Business Management.
Sam Rathling is a leading authority on LinkedIn® and social selling, helping businesses generate over £169 million in new sales with her proven strategies. Sam knows LinkedIn® and Sales Navigator™ inside-out, with 2 books on the topic of inbound and outbound lead generation. She is one of the most sought-after Social Selling experts, inspiring audiences across the world.
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