About this event
October’s PSA Staffordshire meeting is designed to give you tools to grow your speaking business on every front. We start with a practical AI workshop to sharpen your behind-the-scenes systems, followed by two inspiring keynotes to help you win loyalty and results.
Pre-Event Workshop: Oliver Johnson and Sam Warner – AI to Support Your Speaking Business Behind the Scenes
Discover how to use AI tools to save time, streamline your business processes and free yourself to focus on speaking. This hands-on session will show you simple, practical ways to make AI work for you without the overwhelm.
Vinay Parmar – “How to Turn One-Time Customers into Lifelong Fans”
Your brand is not just what you say on stage. It is how you show up in every interaction. Vinay will challenge you to rethink the entire client journey, from first contact to follow-up, and show you how to create consistent, memorable experiences that build trust and long-term loyalty.
Mark Saxby – “How to Get Results from Social Media (Without It Taking Over Your Life)”
Social media does not have to dominate your time. In this interactive masterclass, Mark will show you how to use social platforms with intention, connect with the right audience and raise your profile so that your speaking business delivers the results you want.
If you want to simplify your systems, create lifelong advocates and stand out on social media, this is the event for you.
Keynote speakers
Oliver Johnson is a highly sought-after Keynote Speaker and Business Enabler, renowned for his ability to help entrepreneurs and businesses unlock their full potential through strategic insights, actionable solutions, and inspiring guidance. With over two decades of experience spanning multiple industries, he has honed his expertise in identifying opportunities, overcoming challenges, and delivering measurable results.
Keynote Speaking
Oliver’s engaging and dynamic keynote presentations, such as “Selling’s Simple, Right?”, inspire audiences to rethink their approach to sales, leadership, and business growth. He equips teams and business owners with practical strategies to maximise sales opportunities, simplify processes, and achieve long-term success. Whether addressing a room of executives or a conference of small business owners, his sessions leave audiences motivated and ready to take immediate, actionable steps.
Business Coaching
As a Business Coach, Oliver works with startups and SMEs to transform their operations, streamline strategies, and drive sustainable growth. His tailored coaching programmes focus on sales enablement, marketing, leadership development, and business efficiency, providing clients with the tools and confidence to meet their goals. Whether through one-to-one coaching or mastermind groups, his mission is to empower business owners to work on their business, rather than just in it.
With a proven track record of helping businesses achieve extraordinary results, Oliver brings a unique blend of real-world experience, industry expertise, and a passion for success to every stage and coaching session.
Sam Warner is a Neurodivergent Communication Specialist and uses her lived experience to work with leaders across multiple industries to improve their DEI policies to help them attract and retain talented Neurodivergent (Autistic, ADHD, Dyslexia etc) employees. Organisations enjoy loyalty, diversity of thought, innovation and increased profits whilst spending less on recruitment due to attrition. She delivers keynotes, workshops, training and coaching to clients such as Nokia, Ocado, The Royal Ballet School, GirlGuiding, and the NHS to name a few.
Sam has an energetic delivery style that leaves the audience with engaging memories and inspiration. She has worked in multiple industries herself including, IT, Manufacturing, The NHS, The Police Service, and in many different roles, such as Project Manager, Quality, Governance & Risk Management. She is also a Professional Speaker, a TEDx Speaker, TEDx Curator and Speaker Coach with 25+ years experience.
Vinay Parmar is a keynote speaker and strategist with over three decades of hands-on experience helping brands turn everyday interactions into unforgettable moments that build loyalty, trust, and long-term growth.
He believes the product of customer experience is memory, and those memories shape future behaviour. From the frontline to the boardroom, his career has been built on transforming transactional service into lasting relationships.
Known for his energy, warmth, and sharp storytelling, Vinay doesn’t just inspire audiences. He challenges them to think differently and act deliberately. His client list includes National Express, Zoom, Audi, Cisco, O2, RBS, and Egg.
He’s also a Non Executive Director, podcast host, and the Managing Director of Customer Whisperers – a consultancy that helps service-led businesses turn great experiences into fuel for growth.
The East Midlands Professional Speaker of the Year, Mark Saxby, is far more than ‘another social media expert’. A former award-winning BBC and ITV journalist, he went on to establish one of the UK’s first specialist social media agencies in 2011. Since then, Mark and his clients have generated more than £20.6 million in sales through social media.
Mark believes true success doesn’t come from simply knowing how the platforms work – it comes from knowing how to win over the people who use them.
He is also the founder of the Positive Social charity, which helps young people take back control of their lives from social media.
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