
PSA Staffordshire April 2025: Speak to Transform, Sell to Succeed
23 April|17:30 - 21:00|The Moat House - Staffordshire - See full address
About this event
As professional speakers, we all aim to inspire—but what if we could do more than that? What if we could truly transform the lives and businesses of the people we serve and drive our own success at the same time?
Join us at PSA Staffordshire this April for “Speak to Transform, Sell to Succeed” – a powerful evening designed to elevate both your impact on stage and your success off it.
Whether you’re a speaker, coach, consultant or business owner, this event will equip you with authentic connection strategies and practical business tools to help you end 2025 stronger than ever.
What’s Happening?
KEYNOTE 1: “Less Inspiration – More Transformation!”
Delivered by: Dave James
Tired of feel-good fluff that fades the moment people leave the room? This session is for speakers who want to move from simply inspiring to truly transforming their audiences.
Learn how to:
- Speak with genuine authenticity and meaning
- Leverage your own life experiences and stories to create deeper impact
- Be fully present on stage and connect in the moment
Key Takeaways:
- How to speak from a place of realness, not performance
- How to create meaningful, lasting shifts for your audience
- Tools to calm your inner critic and be more engaging in the moment
KEYNOTE 2: “Energise Your Sales in 2025 for Year-End Success”
Delivered by: Janice B Gordon – The Customer Growth Expert
Ready to close 2025 with momentum and measurable results? In this high-energy session, Janice will guide you through a sales-focused strategy to unlock growth, re-engage dormant clients, and identify untapped opportunities in your business.
Key Takeaways:
- How to stand out with unforgettable customer experiences
- Where to find quick wins and missed opportunities
- Smart, interactive tools to reset your focus and finish the year strong
Who Should Attend?
- Speakers who want to elevate their stage presence and create lasting impact
- Business owners looking for new ways to connect with customers and increase sales
- Coaches and consultants seeking practical strategies to grow their client base
- PSA Members ready to learn, grow, and network with fellow professionals
This event is packed with transformative insight, business strategy, and the kind of real talk that leads to real results.
Keynote speakers


Dave James is a speaker and speaker coach, helping business owners to speak like humans – not robots – and be authentically awesome in front of any audience. He is also an entertaining event host and emcee, podcast host, and the current PSA Birmingham Regional President.
Janice is a Consultant, International Speaker, Educator and Facilitator; author of Business Evolution: Creating Growth in a Rapidly Changing World and co-author of Heels to Deals: How Women are Dominating Business to Business Sales.
Founder of Scale Your Sales Podcast and Framework Janice B Gordon energises audiences and helps sales organisations reimagine revenue growth through customer excellence and sales.
Janice is listed in the Top 50 Global Thought Leaders and Influencers on Customer Experience, and 150 Women B2B Thought Leaders You Should Follow, and LinkedIn Sales 15 Innovating Sales Influencers to Follow.
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PSA Staffordshire April 2025: Speak to Transform, Sell to Succeed
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