PSA Staffordshire 28th June 2023: Promotion and Protection

28 June|18:00 - 21:00|Wade Conference Centre - PSA Staffordshire - See full address

About this event

Promotion and Protection are two of the most important components of your speaking business, and this month at PSA Stafforshire we have two experts coming to help us do it well!


Deven Gillen – How to use social media as a speaker
Speakers, business owners, and entrepreneurs struggle to grow a brand for themselves on social media.

Most of these individuals we talk to struggle with…..

  • Influencing their current and new clientele.
  • Building a community that can lead to more clients, referrals, and team members.
  • Creating unique, authentic content.
  • Keeping up to date with the latest trends.
  • Getting their content in front of the people that matter to them.

Here’s how Storyy can help…

  • Always have fresh ideas with our video outlines.
  • Look professional on social media through video editing.
  • Keep your audience engaged with social media captions.
  • Get your content in the right places through hashtag research.
  • Your content will be everywhere through our posting specialist.
  • Get your content in front of the right people through boosting.

If you’d like either a…

  • Free video edit to see if we’d a good fit for you. OR
  • A social media playbook that walks you step be step on how to be successful on social media.

Click either one of these links:


Also speaking –


Russ Riddle – Ten Contract Tips to Better Protect Your I.P. and Bolster Your Speaker Biz
As a business owner, your most valuable asset aside from your people is your intellectual property. This session saddles you up to better protect, manage and fatten that cash cow.

Valuable Takeaways:

  •  Distinguish between the intellectual property types
  • Ensure ownership from the outset (employees vs. contractors)
  • Ace copyrights and avoid copy-wrongs
  • Master the trademark DOs and DONʼTs
  • Preserve, Protect & Defend — Police your I.P.
  • Stop rustling others’ cash cows
  • Avoid “public domain” land mines
  • Capitalize and comply with licensing opportunities


So come for the speaking talent, and stay for the networking, mastermind, and food! We’re looking forward to seeing you at PSA Staffordshire this June.

Keynote speakers

Deven Gillen
Russ Riddle
Deven Gillen
As a social media strategist for speakers, coaches, and any type of solopreneur I use my skills to help people grow a sphere of influence online that makes people want to do business with you.
People like to do business with people, and being able to grow a personal brand that captivates audiences will separate you from everyone else.
We’ve been able to help businesses and people like Cardone Ventures, Natalie Dawson, Mike Croc, and others build a following so strong that when they release a new product people are willing to buy without any questions.
That’s the power of building an online presence that makes people want to do business with you.
– Understanding the basics of the current social algorithms.
– How to build an online presence that makes people want to do business with you.
– How to create relatable content that people will engage with.
– How to record a one minute video.
– How to choose hashtags that will drive reach.
– How to get your content in front of your ideal clients.
– Why you should collaborate.
Russ Riddle

What do Barney® the purple dinosaur, Thomas the Tank Engine® and YOU have in common? All have been served (or are about to be) by Russ Riddle! Having practiced marriage for over 39 years, law for 32, fatherhood for 30, and now 9 months of grandparenting, Russ is convinced that we must never stop learning and laughing.   His love of levity stems in part from clients that have included Barney®, Bob the Builder®, Thomas®, the voices of Jimmy Neutron® and Larry the Cucumber®, as well as scores of who you might categorize as “characters” in the business world. Russ recently served 4.5 years as a member of the National Speakers Association’s Board of Directors and is a past chair of the editorial committee for SPEAKER Magazine. He’s the author of two books: Lawyer Up – The Smart Way and Persuasive vs. Abrasive – The judges have ruled, as well as the intellectual property manual Corral Your Cash Cow. He is appropriately known as the “Anomaly at Law®,” for he is down to earth, clearly communicates and lavishes others with levity.

Event agenda

Meeting room open – food & networking
Welcome everyone, present the agenda, fire drill info
Keynote – Deven Gillen - How to use social media as a speaker
Adrian Harding Showcase
President Announcements - Upcoming speakers, invite people, conference, benefits
Speaker Factor
Keynote – Russ Riddle - Ten Contract Tips to Better Protect Your I.P. and Bolster Your Speaker Biz
Next meeting and events & Just one thing – what will you put into practise straight away

The venue

Get in touch with the organiser

Buy tickets for:

PSA Staffordshire 28th June 2023: Promotion and Protection

Ticket types

Member Early Bird
 - £30
  + VAT
Member Late Booker
 - £35
  + VAT
Non Members
 - £50
  + VAT