PSA South West January 2024: Mastering the skill of standing out

11 January|17:30 - 21:30|Guyers House Hotel, Chippenham - See full address

About this event

First time at a PSA event? Email [email protected] to get your special introductory code!


“If you do what you’ve always done, you will get what you’ve always got!”

This is one of my favourite quotes from Einstein. And at this time of the year, it is a great opportunity to look at the New Year stretching ahead and seeing what you can do differently – how you can Stand Out!

And to get us all off to a great start, we are starting our PSA year with bringing in two speakers whose talks perfectly epitomise another saying, “The whole is greater than the parts.”

In her keynote ‘Stand Out – or stand aside!’, Chantal Cornelius, our current National President, brings in her marketing expertise to show you how to really stand out as a speaker and why the more traditional marketing practices do not work for speakers.

Then we have William Buist who will be challenging you to think beyond expertise to mastery of your subject – by choice.

The two talks together, along with lots of time to think about how you can practically implement them, will allow you to really consolidate how you can make and be the difference in your business this year.

Along side these top speakers, there will be the chance to build and strengthen relationships with other speakers and to find out more about how the PSA can help you.

So come along and start the year in a way that could be the foundation to stand on, stand strong and become a Master in your field.


Stand Out – or stand aside! – with Chantal Cornelius

Do you stand out as a speaker?

Do you really stand out?

Or do potential clients struggle to know what makes you different and why they should book you?

As a speaker, you can’t stand out as being the best in your field unless you’re completely clear on what makes you stand out.

We work in a very competitive industry – one in which others are competing for the same speaking gigs as us. What makes you different to the others in your area? What makes you REALLY different?

Traditional USPs (Unique Selling Points) do not work for speakers. This session will introduce you to a much better and more effective way of showing your clients and prospects what makes you truly different, helping you to book the speaking engagements you really want.

If you want to stand out in your business, join us at this event!

Key takeaways from this session include:

  • You will understand the importance of building strong relationships with your clients.
  • You will learn why it’s not about you, but about your audience.
  • You will gain a unique insight into building emotional connections with your clients, which allow you to build the strong relationships you need.


Mastering your speaking business – with William Buist

You’re an expert at what you do. You get good feedback, and your clients like what you provide. You see success; nothing is broken, yet you know it isn’t as good as it should be. Your expertise is essential but, is it enough?

This talk will show you how you can be stronger and even more successful by intentionally becoming the master of your chosen field. Mastery is a journey that only a few will undertake, not because only a few can be selected but because few make the choice. This talk uncovers the nature of the journey so that you can make the right choices.

Key takeaways from this session include:

  • Understanding the journey to mastery as a speaker.
  • Learn why some speakers stand out in their markets.
  • Know what you need to do next to build a better speaker business.

Keynote speakers

Chantal Cornelius
FPSA – National President 2023-2024
William Buist
Chantal Cornelius - FPSA – National President 2023-2024

Chantal Cornelius established Appletree Marketing in 2000 and has helped hundreds of coaches, consultants and speakers to grow their businesses.

She provides simple, practical, down to earth advice to help businesses grow. She’s written two books on marketing and business survival. She’s working on her third, to show businesses how to stand out in a competitive industry, using emotional connections in their marketing, to build relationships with their clients.

Chantal is a Fellow of the PSA. She was the Marketing Director for the PSA for four years and is now our National President. She lives in the UK, working and speaking around the world.

William Buist

William is a mentor to business leaders and the author of the book, Intentional Mastery. He specialises in guiding his clients along the journey to mastery so that they can deliver consistently excellent value to their clients. William is a Fellow of the Professional Speaking Association (PSA UK) who speaks on building better business and intentional mastery.
William is committed to lifelong learning; he’s a keen photographer and skier and enjoys walking.

Event agenda

Meet for a catch up over a coffee
Meeting starts: Intros and updates
Keynote 1. Stand our or stand aside
Showcase - the opportunity to listen to and comment on a talk
More networking, with sandwiches this time!
Keynote 2. Mastering your Speaking business
Breakout session
Close and move to the bar for anyone who has more networking left to do

The venue

Get in touch with the organiser

Caroline Cavanagh

Regional President - South West

Buy tickets for:

PSA South West January 2024: Mastering the skill of standing out

Ticket types

Members Early Bird
 - £30
  + VAT
Members Standard
 - £35
  + VAT
Non Members
 - £50
  + VAT