PSA Scotland September 2024: Build Your Signature Talk to Attract Clients & Speaker Factor

About this event

Join us at our regional Speaker Factor event, an exciting opportunity to elevate your speaking career and connect with like-minded professionals. This event is designed for speakers, trainers, and coaches who are passionate about developing their storytelling and client engagement strategies.

Our featured session will be led by PSA Scotland’s Vice President Lynn Erasmus, who will share insights on how to Build Your Signature Talk to Attract Clients. Whether you’re a seasoned speaker or just getting started, this talk will offer powerful tools for crafting a story that not only resonates with your audience but also drives business success.

Who Should Attend:

• Professional speakers
• Trainers
• Coaches
• Anyone interested in learning how to enhance their communication skills and attract clients through storytelling

What You’ll Learn:

• Authenticity is Magnetic – Discover how to use real stories to build a deeper connection with clients. Perfection isn’t the goal—being genuine is.
• Impact over Information – Understand the emotional impact of your story. It’s not just about what you say, but how your story makes the audience feel and relate to you.
• Aligning with Audience Values – Learn how to shape your story to reflect the needs, goals, and values of your clients, ensuring you become the natural choice for them.
• Call to Action – Master the art of crafting a story that doesn’t just inspire but also converts, giving your audience a clear and actionable path.

In a world where your story is your brand, Lynn will guide you through the process of making your personal narrative not just impactful, but also profitable.

This event is perfect for those ready to take their speaking game to the next level, build meaningful connections, and turn their story into a client-attracting asset.