About this event
Join us for an insightful event with the Professional Speaking Association featuring Carol Benton, who will deliver a powerful talk on mastering the art of connecting with your audience and converting conversations into sales.
Many companies and speakers excel at what they do, but they often struggle to turn their expertise into paying clients. The challenge lies in speaking their audience’s language. In this talk, Carol Benton will delve into the two languages in business — “What” and “So What” — and explain why prospective customers are only interested in the “So What.”
Carol will break down the three essential components of a successful “So What” message:
Connect: How to engage with your audience and make them want to listen.
Convince: Techniques to demonstrate that you can solve their problems.
Convert: Strategies to turn interested prospects into paying clients.
Using real-life stories from her 35+ years of experience, Carol will offer practical tips and guidance to help you refine your message, ensuring it resonates with your audience and leads to meaningful results.
Who Should Attend: This event is ideal for:
- Professional speakers
- Trainers and coaches
- Business leaders and entrepreneurs
- Anyone looking to improve their communication skills and client conversion rates
What You’ll Learn:
- The difference between “What” and “So What” in business language
- How to craft a message that connects, convinces, and converts
- Practical tips to engage your audience and increase client conversions
- Real-life examples that illustrate how to apply these strategies effectively
Don’t miss this opportunity to enhance your communication skills and learn how to turn your expertise into tangible results!
Keynote speakers
Carol Benton, author, communication expert and speaker, helps companies and individuals to win more business by clearly articulating their value.
Communication is at the heart of every successful business. Carol helps organisations to connect with their audience, convince them to engage and convert them to clients.
She honed her expertise during 30 years in corporate sales with IBM, and now uses it to help clients around the globe to communicate more effectively.
Above all, Carol has a skill for ‘translation’ – helping her audience to stop simply talking about ‘what’ they do and start communicating the ‘so what’ of how they add value.
The venue
Get in touch with the organiser
Iain Clague
