
PSA Scotland August 2025: Lead, Speak & Sell – Building Your Speaker Success with Fringe Flair
09 August|10:00 - 16:30|Leonardo Royal Hotel - Edinburgh - See full address
About this event
This is your mid-year boost of speaker strategy, business brilliance, and Fringe-style fun, all in one powerful afternoon.
Whether you’re a keynote speaker, coach, consultant or leader with a message to share, this Business Builder Day will equip you with practical tools to communicate with confidence, monetise your message, and connect with your audience in a meaningful way.
Keynote Masterclass: Nicholas Brice
The Seven Principles of a Mindful Communicator™
In this interactive session, Nicholas brings together neuroscience, leadership psychology, and performance craft to help you communicate in a way that builds trust, boosts engagement, and improves performance.
Key takeaways:
- How your presence, values and habits influence how people respond
- Seven practical principles to improve clarity, connection and trust
- Immediate strategies to apply in your leadership or speaking
Speaker Business Masterclass: Julie Creffield
Model. Message. Magic. The Art of Monetising Your Expertise
Julie shares the exact steps she’s used to turn her 30 years of experience into scalable, profitable offerings. From speaking and authorship to online courses and brand strategy, you’ll learn how to grow your visibility and income, without burning out.
Key takeaways:
- How to package your knowledge into irresistible, high-value offers
- A blueprint to get visible with the right audiences
- A behind-the-scenes look at what really works in today’s speaker business
Professional Speaker Competition
Watch PSA Scotland members compete in a high-energy 8-minute talk format, judged on content, charisma, bookability, and professionalism. It’s inspiring, educational, and a great way to see what’s working on the speaker circuit right now.
Optional Evening Fringe Social
After the event, join fellow PSA members for food, drinks and laughter as we enjoy the Fringe vibe together — perfect for networking and letting your hair down!
Who Should Attend:
- Professional and aspiring speakers
- Coaches, consultants, and trainers
- Leaders and entrepreneurs with a message to share
Leave with practical strategies, new connections, and a refreshed sense of direction for your speaker journey — all with a splash of Edinburgh Fringe energy.
Spaces are limited – secure your ticket now and take the stage in your own speaker success story.
Keynote speakers


Nicholas Brice is a speaker, consultant, and theatre-maker who’s worked with top organisations like British Airways, Sky, and Tottenham Hotspur. He’s the creator of The Mindful Communicator™ and is known for his energising, evidence-based approach to leadership communication.
Julie Creffield is a creative business strategist, international speaker and author of 14 books, known for helping mission-led entrepreneurs turn bold ideas into impactful movements. W
ith a background in the arts and multimedia culture and decades of experience in innovation and community-building, she brings energy, humour and deep insight to every stage she steps on.
Julie has worked with thousands of consultants, coaches and changemakers worldwide, guiding them to find clarity, unlock creativity and build momentum.
Her keynote “What’s the Big Idea” inspires audiences to take action on the ideas that matter and lead with courage and purpose
Event agenda
The venue
Leonardo Royal Hotel – Edinburgh
Leonardo Royal Edinburgh1 Morrison Link
Edinburgh
EH3 8DN Leonardo Royal Hotel
Get in touch with the organiser

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PSA Scotland August 2025: Lead, Speak & Sell – Building Your Speaker Success with Fringe Flair
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