PSA Scotland April 2024: Using Adversity to Power Beyond your Expectations

18 April|17:30 - 21:30|Apex Waterloo - Edinburgh - See full address

About this event

Register for PSA Scotland’s April event today!

Where: APEX Waterloo Place Hotel, Edinburgh EH1 3BG
For anyone travelling by train, Waverley Station is approx. a 5min walk from the venue.

Tea/coffee and buffet will be provided.


Our first speaker for the evening is Hilary Briggs.

Hilary will share the three key steps that underpinned her transformation in the sporting world of triathlon from a low-grade amateur to podium at the World Championships, and show how these can be applied to business. In addition she’ll reveal a crucial mindset shift that will allow you to power beyond your wildest expectations.

Discover how to:

  • Use three key steps to improve what’s important to you or your business
  • Build on your own practical and most effective ways of learning
  • Tap into the most powerful driver of change


We will then hear from Chris Davidson, with his keynote – How to Fix Lazy Websites – SEO Success Without the Frustration

Search Engine Optimization (SEO) frustrates many business owners, and understandably so. Although there is no shortage of information, much of it appears conflicting. It’s unclear where the ‘truth’ lies, so it’s almost impossible to know where to start. COVID changed all our business models and a website that attracts and converts high quality leads is now an essential business asset. SEO is one of the three ways to drive traffic to a website—and it’s the smartest, as it simultaneously delivers two results. It both grows your traffic volumes and increases the overall effectiveness of your website.

This session delivers cuts through the plentiful poor advice and plain nonsense. Maybe you’ve already tried SEO and not achieved the results you were hoping for—maybe you’re a neophyte. Either way, you’ll leave knowing where to start and what to do next to increase the effectiveness of your website.

Keynote speakers

Hilary Briggs
Chris Davidson
Hilary Briggs

Once described as “Britain’s most exciting woman executive under 40” by Business Age Magazine, Hilary trained as an engineer at the University of Cambridge before her corporate career with Rover Group, Whirlpool Europe and Laird Group plc.

For the last 20 years she’s supported smaller businesses to improve productivity, performance and profits.

In the last seven years, she’s got into triathlons, transforming herself from low-grade amateur to member of the Team GB Age Group team, 2023 European Champion and World Championships silver medallist, overcoming a major Achilles injury on the way!

Hilary is an International Speaker, the winner of the 2022 PSA Speaker Factor contest and a TEDx speaker.

Chris Davidson

Chris started working in IT before the term ‘information technology’ existed. He founded his consultancy, Active Presence, in 2002 and launched the annual Worldwide Digital Footprint Survey in 2017. The survey reports are challenging and have motivated many speakers to take action to improve their online image.

In February 2023 Chris published Why Your Website Doesn’t Work. This is the lead title in a collection of books under the Website Wisdom banner. He published the second title, Websites for Business Managers, in November ’23.

Also in 2023, Chris launched a new service, Easeo (pronounced ‘ease-oh’), standing for Easy Affordable SEO. This service helps business owners optimize their websites in a cost effective way.

Websites are easy. Effective, highly engaging business websites are hard. Having one will make your life better and your business more successful. Chris can help you. Ready?

Event agenda

Networking Meet & Mingle
Light buffet
Share Your Good News
Membership Insight, News & Needs
Member showcase/insight:
Hilary Briggs: Using Adversity to Power Beyond your Expectations
Tea/coffee break
Workshop: Stuart Harris – “So how much is this going to cost me?”
Session Ends and we can chat in the bar

The venue

Apex Waterloo Place – Edinburgh

APEX Waterloo Place Hotel

Get in touch with the organiser

Buy tickets for:

PSA Scotland April 2024: Using Adversity to Power Beyond your Expectations

Ticket types

Members Early Bird
 - £35
  + VAT
Members Standard
 - £40
  + VAT
First Time Visitor
 - £27.50
  + VAT
Non Members
 - £55
  + VAT