PSA North West May 2024: How to Supercharge your Communication and your Pricing!

09 May|17:30 - 21:00|The Village Hotel - Warrington - See full address

About this event

A warm welcome to PSA North West from our Regional President, Kerry Lockyer and the crew.

Whether you’re an aspiring speaker or a seasoned professional, this gathering is your ticket to a transformative experience. Join us and become part of a community where innovation, collaboration, and the power of speech converge to shape a future that is nothing short of extraordinary.

This months’ meeting we have TWO fabulous speakers who will help you to focus on developing YOU and YOUR BUSINESS performance – as well as giving you time to relax, connect and network over some food and drink.

Location: The Village Hotel, 110 Centre Park Square, Warrington, WA1 1QA.
Room: “Motivation”, Lower ground floor – head towards the gym area.


Why doesn’t my audience understand me? – With Alastair Greener

From Baby Boomers to Generation Z, the way our audiences react when we speak, train, or coach is directly related to the way we communicate. Our audiences won’t engage with our content if they don’t connect with our language and style. In this masterclass, Alastair will guide us through the different generations we could have in our audiences as well as the best ways to engage them, whether it’s in a training session, workshop, or keynote speech.

In this talk packed with generational insights you’ll:

  • Understand the different ways generations communicate
  • Find out why it’s important to use generationally inclusive language
  • Learn how to engage audiences from different generations


Have you mastered pricing your platypus….so what’s next? – With David Abbott

How clear are you on your pricing strategy? How do you know you’re charging what your expertise is worth?

There is a hidden psychology behind how customers decide whether they will pay a particular price. By understanding that psychology, you can communicate your prices in ways that make higher prices stickier.

In this enlightening session, David will help you to :

  • Understand the psychology of pricing
  • Discover more great pricing insights to supercharge your profitability
  • Learn how to position even more value to your clients


Grab your tickets now and continue your 2024 with impact and intent!

Keynote speakers

Alastair Greener
FPSA – Director of Regions
David Abbott
Alastair Greener - FPSA – Director of Regions

Having originally trained in the hospitality industry, Alastair has over 30 years of experience presenting on television and on stage. For the last decade, he’s been a communications expert and now specialises in generational communication. With his company Present Yourself, he also helps individuals and organisations communicate more effectively. He’s a fellow of the PSA and serves on the PSA board as Director of Regions.

David Abbott

David is an international speaker, helping audiences to discover simple ways to improve their pricing.

After studying Engineering Science and Economics at Oxford he worked in marketing and business management. He ran a £56m mail order company where pricing is crucial, and has held senior marketing roles in a wide variety of industries. He currently helps clients develop and execute marketing strategies that help them to out-compete their competition.

He applies psychology research into consumer behaviour to business and marketing. He illustrates everything with real examples of marketing in action.

Event agenda

Informal networking
Start and Welcome
Showcase speaker opportunity
Keynote - Alastair Greener
Networking with food and drink
Keynote - David Abbott
Wrap-up, final messages and finish

The venue

Get in touch with the organiser

Kerry Lockyer

Regional President - PSA North West

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PSA North West May 2024: How to Supercharge your Communication and your Pricing!

Ticket types

Members Early Bird
 - £35
  + VAT
Members Full Price
 - £40
  + VAT
First Time Visitor
 - £27.50
  + VAT
Non Members
 - £55
  + VAT