About this event
A warm welcome to PSA North West from our Regional President, Kerry Lockyer and the crew.
Whether you’re an aspiring speaker or a seasoned professional, this gathering is your ticket to a transformative experience. Join us and become part of a community where innovation, collaboration, and the power of speech converge to shape a future that is nothing short of extraordinary.
This months’ meeting we have TWO fabulous speakers who will help you to focus on developing YOU and YOUR BUSINESS performance – as well as giving you time to relax, connect and network over some food and drink.
Location: The Village Hotel, 110 Centre Park Square, Warrington, WA1 1QA.
Room: “Motivation”, Lower ground floor – head towards the gym area.
Why doesn’t my audience understand me? – With Alastair Greener
From Baby Boomers to Generation Z, the way our audiences react when we speak, train, or coach is directly related to the way we communicate. Our audiences won’t engage with our content if they don’t connect with our language and style. In this masterclass, Alastair will guide us through the different generations we could have in our audiences as well as the best ways to engage them, whether it’s in a training session, workshop, or keynote speech.
In this talk packed with generational insights you’ll:
- Understand the different ways generations communicate
- Find out why it’s important to use generationally inclusive language
- Learn how to engage audiences from different generations
Have you mastered pricing your platypus….so what’s next? – With David Abbott
How clear are you on your pricing strategy? How do you know you’re charging what your expertise is worth?
There is a hidden psychology behind how customers decide whether they will pay a particular price. By understanding that psychology, you can communicate your prices in ways that make higher prices stickier.
In this enlightening session, David will help you to :
- Understand the psychology of pricing
- Discover more great pricing insights to supercharge your profitability
- Learn how to position even more value to your clients
Grab your tickets now and continue your 2024 with impact and intent!
Keynote speakers
As National Vice President, Alastair is part of the conference team putting together the two national conferences (Impact and the Speaking Business Summit), as well as supporting the current National President. He will take over from Michelle Mills-Porter as National President in October 2025
Having spent 16 years in the travel industry, Alastair loves to be on the move and still delivers lectures on board the ships on which he once worked.
David is an international speaker, helping audiences to discover simple ways to improve their pricing.
After studying Engineering Science and Economics at Oxford he worked in marketing and business management. He ran a £56m mail order company where pricing is crucial, and has held senior marketing roles in a wide variety of industries. He currently helps clients develop and execute marketing strategies that help them to out-compete their competition.
He applies psychology research into consumer behaviour to business and marketing. He illustrates everything with real examples of marketing in action.
Event agenda
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