About this event
What better way to start our speaking year than by getting a clear plan for how you will build and grow your speaking business.
In the afternoon Masterclass David Abbott will take us through what a good plan looks like, and the tools to create your own. He will share his speaker plan from a few years ago.
We’ll demystify the jargon, cut through the noise, and give you space to actually work on your business. Bring your laptop – this is about doing, not just learning.
In the evening Keynote Penny Haslam and David will share one of the most important tools to help you succeed – the Value Proposition Canvas (VPC). This helps you to truly understand your target market, what they need, and what you should be doing to succeed with them.
They’ll show you how it works, will share examples, and then it’s laptop time again – in small groups you’ll help each other to create your own VPC.
If you truly want a successful speaking business then this is a day you can’t afford to miss.
Please note: Food is not included with your ticket price, apart from a ‘sweet treat’ during the break. Food is, of course, still available from the Bar/Restaurant for anyone who wants to arrive early or pre-order food to arrive during the break.
Keynote speakers
David is an international speaker, helping audiences to discover simple ways to improve their pricing.
After studying Engineering Science and Economics at Oxford he worked in marketing and business management. He ran a £56m mail order company where pricing is crucial, and has held senior marketing roles in a wide variety of industries. He currently helps clients develop and execute marketing strategies that help them to out-compete their competition.
He applies psychology research into consumer behaviour to business and marketing. He illustrates everything with real examples of marketing in action.
Penny Haslam is an award-winning speaker, coach and trainer on the subjects of Communication and Confidence.
Her business, Bit Famous, develops the communication capability and confidence of leaders and emerging talent in some of the world’s largest organisations, particularly in technology and finance sectors.
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