PSA North West February 2025: It’s Time to Fix Your Lazy Website, plus Emerging Speaker of the Year Regional Heats

About this event

Welcome to the PSA North West!

If speaking and collaboration are your thing, then you’re in the right place! We are a thriving community of professional speakers who come together to support each other to ‘Speak Better’ and ‘Speak More’.

In February’s meeting, we’re delighted to be learning from IT expert and PSA Fellow Chris Davidson in his session “It’s Time to Fix Your Lazy Website”.

Creating an effective, highly engaging business website is much harder than many people think. And will continue to get harder as time goes by.

If you’re struggling to sell your services through a website that empties your bank account instead of filling your calendar, this presentation is for you.

The broadcast emphasis of 20th century marketing led to a ‘spray and pray’ approach. So far, the 21st century approach has been ‘divide and conquer’. The shift between these polar opposites happened over a relatively short time, and so it’s quite possible that your marketing approach is more outdated than wrong.

Either way, it’s messing with your head and your site. So come along and straighten out both for the price of one: bargain.

By attending this fascinating session, you’ll take away :

1. Ideas about how to focus your website on the needs of your clients and the four tenets of SEO that help you do this.
2. Access to an online tool that analyses your site’s current performance and gives you score for each of the four areas.
3. Strategies to focus on your website content, and you’ll be able to better interpret what IT people tell you. You’ll also develop a more finely tuned bullshit radar; invaluable given that IT is a rapidly changing and largely unregulated market.

We’ll also be hosting the NW Regional Final for Emerging Speaker of the Year, so it’ll be jam packed full of great content and learning opportunities!