PSA North West April 2026: Connect With, and Close, Your Ideal Client
15 April|17:30 - 21:00|The Village Hotel - Warrington - See full address
About this event
Let’s face it, if we all want to gain more paid speaking engagements, we need to sell ourselves better.
Lawrence Laidlaw will help by bringing us better influencing strategies which bring about a far greater conversion rate.
It’s all about simple sales techniques and influencing methodology, so we all close a lot more pitches for our services.
Key Takeaways:
- Build confidence in selling yourself.
- Go after and win more paid gigs by cutting out the amount of time wasted on the ‘wrong’ prospects
- Understand the difference between pitching and influencing.
Lawrence has been in sales for over 38 years and still utilises the strategies he teaches.
Connecting with an ideal client is so much more than just marketing ourselves, it is also about engagement. Building rapport, gaining trust and likeability are the corner stones of connection.
Attracting and connecting with the right prospect will boost our chances of bookings.
Lawrence doesn’t just talk about sales and selling ourselves, he walks the walk and still sells! Thirty eight years of experience utilising the techniques he teaches means you will walk away with strategies you can employ immediately.
Keynote speakers
A little message from Lawrence:
Sales and sales training is my passion.
After leaving the Royal Air Force there wasn’t much in the ‘working world’ which sparked my interest, however I did find a mentor and an opportunity, working part time with a sales organisation who promised me riches beyond my wildest dreams. If I would learn the skills needed to sell, recruit & train, I would be rich. Call me naïve, but I mastered all of that and still didn’t get rich.
Direct sales came along and really changed my thinking on the world of sales and sales training. I have now been actively selling products and services for over 35 years.
Coaching came along in the early 90’s and I earned two diplomas in business performance coaching and life coaching, I have been a sales & business coach for 20yrs.
The world has changed (a lot) since I began my sales journey. The internet, regulation, cancelation periods etc have made customers much more savvy and they will not simply sign on the dotted line because a pushy salesmen offers them a drop close. Which is only right and proper.
Because of this, sales and sales training has had to change. No one solution is going to fit every sales environment – all my training sessions are bespoke to my clients.
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PSA North West April 2026: Connect With, and Close, Your Ideal Client
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