About this event
Smart, sassy and savvy – that sums up our two fabulous keynote speakers at PSA London in September. If you want to learn from the best, book your ticket now.
We’re delighted to welcome Penny Haslam and Heather Wright to our London stage in September. You not only get TWO great speakers, but THREE opportunities to learn as they will each deliver their keynote PLUS a joint ‘Ask Us Anything’ session.
Throw in a showcase and some power networking and you have a recipe for a September to Remember!
Keynote 1 – Penny Haslam
SMART ENERGY: The Savvy Speaker’s Guide to Powering a Brilliant Business
Working in the speaking business is a wonderful career choice. We also know it to be a challenging, uncertain and sometimes disheartening option, don’t we?
The responsibility of being the director and the performer, the business owner and its employee, can rest heavy on our shoulders. It’s no wonder that getting tangled up in decisions about what to speak about, how to make it appealing to the market and for how much, is commonplace for speakers, no matter their business model.
In this funny and inspirational keynote, Penny Haslam distils her decade long experience as a full-time professional speaker, coach and trainer.
She shares what’s held her back and what’s powered her forward, so you can:
- Stop reinventing the wheel – align what you love with what’s lucrative.
- Understand your market so deeply that you become the obvious choice.
- Benchmark excellence – on stage and in the office.
Smart Energy: The Savvy Speaker’s Guide to Powering a Brilliant Business will set you up for a career in speaking with more edge, more speed and more impact.
“A true breath of fresh air. You cannot help but feel better just being around Penny!”
– James Vincent, UK Performance Director, Action Coach
Keynote 2 – Heather Wright
Zip it to flip it (How to stop talking and start selling)
Many brilliant speakers and trainers struggle when it comes to selling their services. Ever thought this – “If I’m as good as people say … why isn’t my diary full”.
This session explores how to shift the focus from pitching to connecting, using practical questions that uncover what clients truly need and value. Then talking in such a way that the client finds it compelling.
Ever heard this -“You want how much for a 45 min speech?!!” – Selling Value rather that time. As well as how to solve the £30m problem!!
With a clear, three-stage structure and a memorable metaphor to guide the process, this approach helps build trust quickly, avoid common sales missteps, and create long-term client relationships that go beyond one-off bookings.
Rather than adding more sales tactics, this session offers a mindset shift: less pressure, more presence—and conversations that lead naturally to “yes.”
Key takeaways:
- A proven structure for leading sales conversations that convert with confidence
- High-impact questioning techniques that reveal what clients really want
- A sticky mental model to ensure no opportunity—or objection—is missed
Workshop – Ask Us Anything
In ‘What’s your question caller?’ speaker agony aunts Heather Wright and Penny Haslam answer your questions about the speaking industry, stagecraft and professional polish.
You might have a question for Heather or Penny about:
- Business models and the blend of training, coaching, speaking.
- How to turn speeches into workshops, coaching, consulting and retained contracts.
- Selling from the stage and calls to action.
- How you find your message from the experience that you have.
- How to take an idea and scale it down into a 2 minute talk or scale it up into a 90 minute keynote…
With over 300* years of experience between them, these successful business owners and seasoned stage performers bring you a wealth of ideas to help you power up your speaking career. – with prizes for the most concise questions!
*Approximate figure.
Keynote speakers
Penny Haslam is an award-winning speaker, coach and trainer on the subjects of Communication and Confidence.
Her business, Bit Famous, develops the communication capability and confidence of leaders and emerging talent in some of the world’s largest organisations, particularly in technology and finance sectors.
Heather has made it her mission to learn as much as she can about the psychology of influence and translates this into accessible content, delivered in a way that changes lives.
She’s an inspirational speaker and facilitator delivering speeches and workshops to public services and large multinational companies in the UK and across the globe. Heather has an excellent reputation for her professionalism and pragmatism and she has enough energy to run a small power station!
Event agenda
The venue
Union Jack Club
Sandell Street
London
SE1 8UJ
Get in touch with the organiser
