PSA London June 2026: What the Best Speakers Know - The Craft of the Keynote

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About this event

Some things you only learn from time on stage and the people in this room, and this month PSA London have plenty of it!

This is a day for speakers who take their craft seriously. Whether you’re still finding your feet or you’ve clocked up hundreds of stages, we can all always find something to sharpen, rethink, or see differently.

This month we have the privilege of Alan Stevens, Past President of both the PSA and the Global Speakers Federation, delivering a masterclass filled with over 50 years of on-stage experience. He’ll share what makes a great keynote work, and what most speakers get wrong.

We will also be joined by Caroline Flanagan for her keynote – YOUR SPEAKER IDENTITY: The Hidden Secret Behind a Thriving Speaking BusinessYou’ve got the expertise. You’ve got the stories. You’ve studied the tactics and put in the hours. So why do some speakers keep getting booked — and others keep getting forgotten?

The answer isn’t in your slides. It’s not in your delivery. It’s in how you see yourself.

In this talk, Caroline Flanagan — international keynote speaker trusted by organisations including Google, Deloitte, Allen & Overy and Morgan Stanley — reveals the single most powerful factor behind her speaker success: Speaker Identity.

How you think about yourself as a speaker shapes everything. From the moment you start preparing a talk to the way you walk off stage and follow up afterwards, your internal narrative is either working for you or against you. When your sense of who you are on stage doesn’t align with the message you want to deliver, no amount of skill or polish will save you from being forgettable.

Caroline shares the mindset shift that transformed her speaking career, the thinking behind her repeat bookings, and why companies go out of their way to find budget for her talks — again and again.

Whether you’re just starting out or looking to take your speaking business to the next level, this talk will change the way you think about what it means to be a speaker.

PSA London – Come for the keynotes, stay for the conversations, some of the best learning happens in the room, not just from the platform!

Keynote speakers

Alan Stevens

Caroline Flanagan

Alan Stevens

Alan Stevens is a Past President of the Global Speakers Federation, and a Fellow and Past President of the Professional Speaking Association of PSA.

He’s written a bunch of books about media and speaking. His most recent book, The Exceptional Speaker, co-authored with Paul du Toit, was published in September 2013, and the revised edition in January 2021. He’s been appearing frequently on radio and television since 1979.

He set up and ran a social network, Which? Online, in 1996, which included online social networking features, years before Facebook. The Independent newspaper listed me as “one of the UK’s top ten media experts”, bless them. His great-great-great grandmother’s aunt was Mary Shelley, writer of Frankenstein. Oh yes, and his mother and father were ballroom dancing champions of London, back in 1946.

Caroline Flanagan

Caroline Flanagan is the Imposter Syndrome Coach for Lawyers. A woman of colour from a working-class background, Caroline learned how to succeed in a white, male, middle class world by making Imposter Syndrome her strength. She is a magic-circle trained former finance lawyer, a Certified Coach, an International Keynote Speaker, host of the Legal Imposters Podcast and author of “Be The First: People of Colour, Imposter Syndrome and the Struggle to Succeed in a White
World” (a Business Book Awards Finalist 2022).

Caroline’s mission is to increase diversity and inclusion in law by supporting minority individuals to know their value, contribute more of who they are and fulfil their true potential.

Caroline is also the proud mother of 4 boys.