PSA London 8th July 2023: It’s all about the X Factor – and Speaker Factor!

08 July|09:30 - 16:30|ETC Venues - Marble Arch - See full address

About this event

The next in-person PSA London event promises to be one of the busiest days of the year. We’ve lined up an amazing programme crammed with fantastic content. I can promise you the hours are going to whizz by!


There will be two keynote talks form Jo Lightfoot and Sobiya Jawaid, that will help you to incorporate a special X Factor into your speaking. The inimitable Steve Bustin will run an Ask The Expert session packed with tips that will help you to become an outstanding MC.


We’ll also be able to watch a host of associate members competing in the London heat of this year’s prestigious Speaker Factor competition.


You’ll also have the chance to network with fellow speakers, and to enjoy the usual superb lunch.


This promises to be an unmissable day in the heart of the capital – book your tickets now and I will look forward to seeing you there!


First time at a PSA event? Email [email protected] to get your special introductory code!

Keynote speakers

Sobiya Jawaid
Steve Bustin
Sobiya Jawaid

Sobiya Jawaid is a Leadership Coach, Diversity and Inclusion Speaker, Consultant and Coach.
She helps leaders to be confident and create inclusion and belonging in the workplace so everyone thrives. She has worked with global clients ranging from the film industry, and banking through to healthcare.

Sobiya trained in the martial art of Kickboxing for almost a decade and is one of the first hijab-wearing, British Muslim Black Belt kickboxers to have represented England at the European level, where she won the silver medal.

Being a Mum, Wife, Entrepreneur and soon-to-be Author, she recognises the importance of creating a meaningful legacy.

Steve Bustin

Steve Bustin is a specialist communications coach and consultant, working with organisations and senior individuals around the world who want to engage effectively with customers, staff and wider audiences, primarily through public speaking and media interviews.

A former BBC News TV & radio journalist, Steve then ran a boutique PR consultancy before moving into his current role.

He coaches C-suite individuals and teams in public speaking, pitching and media interviews and also speaks at and emcees conferences around the world, speaking on a range of communication topics. He also undertakes consultancy for organisations into challenges around internal and external communication, messaging and media engagement.

Steve is a Past National President of The Professional Speaking Association, the trade body for Professional Speakers in the UK, was named their UK Speaker of the Year in 2015 and awarded their highest award, The Professional Speaking Award of Excellence, in 2021.

He is the author of two books, ‘The Authority Guide to Presenting and Public Speaking’ and ‘The Authority Guide to PR for Small Businesses’.

Steve has worked with leaders from organisations including Goldman Sachs, Unilever, One Aldwych, Allergan, Sanofi Pasteur, The London Stock Exchange, The Body Shop, Ipsen, Zeiss, Spire Hospitals and various trade bodies including The British Association of Head and Neck Oncologists and The British Association of Aesthetic Plastic Surgeons.

More information and testimonials on, or

Event agenda

Registration and networking
Regional President welcome
Opening keynote, Jo Lightfoot
Speaker factor
Speaker factor results
Ask the Expert with Steve Bustin
Closing keynote, Sobiya Jawaid
Wrap up

The venue

Get in touch with the organiser

Vicky O'Farrell

Buy tickets for:

PSA London 8th July 2023: It’s all about the X Factor – and Speaker Factor!

Ticket types

Members Early Bird
 - £60
  + VAT
Members Late Booker
 - £70
  + VAT
Non Members
 - £90
  + VAT