PSA East Midlands September 2023: From Passion to Profit – Growing Your Speaking Business

06 September|17:45 - 21:00|The Jubilee Hotel - Nottingham - See full address

About this event

First time at a PSA event? Email [email protected] to get your special introductory code!


Are you ready to explore a practical approach to generating revenue from speaking and securing repeat bookings from people that want you to come and speak for them again?

Our September meeting will give you exactly this as we’ve got two incredibly experienced and successful speakers coming to share their insights and tips with you.

Our first speaker of the night is our very own PSA Chairperson, Joanne Lockwood who will be sharing her tips, tricks and strategies around building a speaking business. She’s going to walk us through what’s worked well for her over the last 6 years, what’s not and give you some insights to inspire you to grow and build your own speaking business. Jo has built a business with an annual turnover of over £150k a year even through covid – starting from nothing so you’ll be sure to learn a thing or two to implement in your business.

Expect to leave this session having or knowing:

  • Just one thing you can implement in your own speaking business
  • Finding niche and how to look for opportunities
  • Maximising your membership of the PSA and leveraging your network


Our second speaker of the evening is Derek Williams, Founder of The WOW! Awards and someone that receives over 50,000 customer nominations for exceptional service every year. In his talk called ‘Leave your Ego at Home’ Derek will share three key ways to be memorable for all the right reasons and highlight the things that could stop you from being re-booked.

Expect to leave this session having or knowing:

  • The little things that customers notice. How you can do the good stuff consistently.
  • How to let your customers know that you love them.
  • How to leave your customers with a positive impression.
  • Feedback from event organisers – what could speakers do to give the organiser outstanding customer service and get booked again.


Our Showcase speaker this month is our very own Derek Cheshire.

Delivering a showcase is a fantastic opportunity for aspiring and experienced speakers to practise, try new material and gain feedback from a group of peers. If you’d like to deliver a showcase at the East Midlands region please contact Charlie at [email protected]


We hope you will join us for another fantastic meeting after the summer break!

Keynote speakers

Joanne Lockwood
FPSA – Chair of the PSA
Derek Williams
Joanne Lockwood - FPSA – Chair of the PSA

Joanne Lockwood, Founder and CEO of SEE Change Happen, is an Inclusion and Belonging specialist, speaker, and Fellow of the PSA. She works with organisations throughout the UK, Europe and beyond, challenging corporate mentality, and providing a service that goes far beyond “just” Diversity & Inclusion. Living by the mantra: “Smile, Engage and Educate,” Joanne believes that people are people, whatever their ethnicity, gender and abilities, deserving to be treated with dignity and respect to work well and thrive.

Derek Williams

Derek Williams is Founder of The WOW! Awards and receives over 50,000 customer nominations for exceptional service every year. Catching people doing things right is, “The rocket fuel of employee engagement and delivering great customer service! It’s adding millions of pounds to the bottom line for companies around the world.”
He has been a Fellow of the PSA for 9 years. As well as building two successful businesses using his skills as a speaker, he is Chair of a leisure group with 2,500 employees.

Event agenda

Doors open
A chance to network over a bite to eat
Showcase Speaker - Derek Cheshire
Showcase Feedback
Keynote Speaker - Joanne Lockwood
Another opportunity to network or take a quick break
Keynote Speaker - Derek Williams
Mini Mastermind - moving the needle in your own speaking journey
Event close

The venue

Get in touch with the organiser

Charlie Whyman

Buy tickets for:

PSA East Midlands September 2023: From Passion to Profit – Growing Your Speaking Business

Ticket types

Members Early Bird
 - £30
  + VAT
Members Standard
 - £35
  + VAT
Non Members
 - £50
  + VAT