PSA East Midlands May 2023: Pricing psychology for speakers – Know what to charge

03 May|17:50 - 21:00|The Jubilee Hotel - Nottingham - See full address

About this event

Pricing your services can be a stressful and overwhelming task, especially as a speaker.

You’ve landed a keynote. Or a corporate wants you to do a session with one of their teams. Or maybe a school wants to book you. You’ve only got one thing left to do – agree a price.

What price will you choose? You don’t want to look too cheap and leave money on the table, nor do you want to lose the opportunity by pricing too high… If you’ve ever struggled with knowing what to charge, then it’s time to get to grips with the science and psychology of pricing.

Join us for our May event where you’ll not only hear from an incredible speaker with years of experience, you’ll also leave with the knowledge, skills and confidence to charge your worth as a speaker.


The brilliant David Abbott will be joining us to share his talk: How to Price Your Platypus (The Psychology of Pricing)

David will introduce you to a range of ideas on pricing decisions, and you will come away with action plans to increase your prices which can be implemented quickly and easily, and with almost no cost.

After listening to David you will know:

  • How customers make decisions about pricing
  • One simple thing that will increase your average price
  • An easy change to your price that costs nothing and improves your negotiating position
  • Why you might want to call your product The Super 2400
  • How losing a zero can boost your sales


Our showcase speaker this month is Hilary Briggs and Speaker Factor winner from 2022. Hilary will be delivering a 20 minute talk to the group for feedback.


Delivering a showcase is a fantastic opportunity for aspiring and experienced speakers to practise, try new material and gain feedback from a group of peers. If you’d like to deliver a showcase at the East Midlands region please contact Charlie at [email protected]

Keynote speakers

David Abbott
David Abbott

David is an international speaker, helping audiences to discover simple ways to improve their pricing.

After studying Engineering Science and Economics at Oxford he worked in marketing and business management. He ran a £56m mail order company where pricing is crucial, and has held senior marketing roles in a wide variety of industries. He currently helps clients develop and execute marketing strategies that help them to out-compete their competition.

He applies psychology research into consumer behaviour to business and marketing. He illustrates everything with real examples of marketing in action.

Event agenda

Doors Open
A chance to network over a bite to eat
Showcase Speaker - Hilary Briggs - Speaker Factor 2022 Winner
Showcase Feedback
Keynote Speaker – David Abbott: How to Price your Platypus
Another opportunity to network or take a quick break
Mastermind Discussions: How to apply pricing psychology in your own speaking business
Facilitated Fun - Getting to know your fellow PSA members
Event Close

The venue

Get in touch with the organiser

Charlie Whyman

Buy tickets for:

PSA East Midlands May 2023: Pricing psychology for speakers – Know what to charge

Ticket types

Members Early Bird
 - £25
  + VAT
Members Late Booker
 - £30
  + VAT
Non Members
 - £30
  + VAT