About this event
Pricing your services can be a stressful and overwhelming task, especially as a speaker.
You’ve landed a keynote. Or a corporate wants you to do a session with one of their teams. Or maybe a school wants to book you. You’ve only got one thing left to do – agree a price.
What price will you choose? You don’t want to look too cheap and leave money on the table, nor do you want to lose the opportunity by pricing too high… If you’ve ever struggled with knowing what to charge, then it’s time to get to grips with the science and psychology of pricing.
Join us for our May event where you’ll not only hear from an incredible speaker with years of experience, you’ll also leave with the knowledge, skills and confidence to charge your worth as a speaker.
The brilliant David Abbott will be joining us to share his talk: How to Price Your Platypus (The Psychology of Pricing)
David will introduce you to a range of ideas on pricing decisions, and you will come away with action plans to increase your prices which can be implemented quickly and easily, and with almost no cost.
After listening to David you will know:
- How customers make decisions about pricing
- One simple thing that will increase your average price
- An easy change to your price that costs nothing and improves your negotiating position
- Why you might want to call your product The Super 2400
- How losing a zero can boost your sales
Our showcase speaker this month is Hilary Briggs and Speaker Factor winner from 2022. Hilary will be delivering a 20 minute talk to the group for feedback.
Delivering a showcase is a fantastic opportunity for aspiring and experienced speakers to practise, try new material and gain feedback from a group of peers. If you’d like to deliver a showcase at the East Midlands region please contact Charlie at [email protected]
Keynote speakers
David is an international speaker, helping audiences to discover simple ways to improve their pricing.
After studying Engineering Science and Economics at Oxford he worked in marketing and business management. He ran a £56m mail order company where pricing is crucial, and has held senior marketing roles in a wide variety of industries. He currently helps clients develop and execute marketing strategies that help them to out-compete their competition.
He applies psychology research into consumer behaviour to business and marketing. He illustrates everything with real examples of marketing in action.
Event agenda
The venue
The Jubilee Hotel & Conferences – Nottingham
The Jubilee Hotel & ConferencesTriumph Road
Nottingham
NG8 1DH The Jubilee Hotel
Get in touch with the organiser
Charlie Whyman
