About this event
Join us in Edinburgh on 14th May for an evening of networking, learning, and practical ideas to help you get more bookings and build a stronger speaking business.
The night includes two keynotes, a dinner break, and a short “About PSA” segment so guests can understand what the community is and how to get involved.
Keynote 1: Elliot Kay – How Professional Speakers Build Predictable Bookings Without Chasing Event Planners
Speakers often hit a feast-or-famine cycle: one quarter fully booked, the next scrambling. Elliot shares a repeatable system for predictable bookings built on positioning, visibility, and relationship strategies that keep you top-of-mind with decision-makers all year. You will leave with practical steps to create steady demand without relying on referrals, last-minute outreach, or constant hustle.
Takeaways:
- Why many speakers unintentionally reset their pipeline after every event
- The three core drivers of consistent speaking revenue
- How to stay visible to event planners without being pushy
- A follow-up strategy that turns one keynote into multiple bookings
- How to build demand between gigs so you are never starting from zero
Keynote 2: Lewis Hunter – The Four Engines Framework
Most speakers treat the stage as the destination. Lewis reframes it as the starting point of a compounding business model. Using an F1 “Team Principal” metaphor, he breaks down four interdependent engines that drive growth: Authority, Visibility, Revenue, and Scale. You will see why bigger businesses build all four at once while many 6-figure operators stay stuck running just one, and how to shift from doing the work to building the system.
Key takeaways:
- Why speaking can be the cheapest acquisition channel most owners are not using strategically
- The shift from front-end fee thinking to back-end LTV (lifetime value) thinking
- How to build four business engines that can run simultaneously without the owner
- The identity shift from solo operator to “Team Principal”
- A practical 90-day race plan to strengthen the weakest engine first
Keynote speakers
Lewis Hunter is a UK-based entrepreneur, business coach, and co-author of Pit Stop to Profits. He created the Four Engines Framework, helping 6-figure coaches, consultants, and service business owners build Authority, Visibility, Revenue, and Scale to reach 7 figures without working harder. He runs the Four Engines Mastermind and has spoken at venues including Red Bull Racing HQ.
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