Events

PSA Scotland East March 2026: Mastering AI & Presentation Skills for Speaking Success

26 March|17:30 - 21:00|Apex Waterloo - Edinburgh - See full address

About this event

Join us for an engaging PSA evening starting at 6pm, featuring two dynamic keynote speakers, Alan Berg and Richard Pascoe.

Alan Berg – Your AI Superpower: Using Your Own Content to Work Smarter, Create Faster and Sell More

Alan shares how to train AI to sound like you, repurpose content easily, and sharpen your messaging.

Richard Pascoe – The Versatile Presenter – Escape Your Presenting Groove

We each have a natural way to communicate: our “presenting groove”. However, this groove becomes a rut we cannot escape from. And we must escape our groove, because we need to be able to deliver very different business presentations in different business scenarios.

Richard has been called the “Guru Grandfather of presentation skills training” and has business clients around the world. He is the co-author of “The Versatile Presenter”, the Amazon best-seller. He teaches business leaders to flex between different presenting styles, from Caregiver to Magician to Explorer.

In this talk, Richard challenges you to break-out of your presenting groove and to master twelve distinct presenter styles.

You will begin to master twelve different styles of presenting:

  1. How to set the objective of your presentation framed in the response you need from your audience.
  2. How to select best style of presenter to be, based on your intent, your audience, and your content.
  3. Inspiration on how it can flavour all facets of your presentation.

The event includes updates on the Global Speaking Summit, a business session, member introductions, and a dinner break, all designed to help you speak more confidently and connect more effectively.

Keynote speakers

Richard Pascoe
Alan Berg
Richard Pascoe

Richard is one of the UK’s top experts in advanced presentation skills, especially in commercial business situations.

Richard spent 18 years at Procter & Gamble, in a range of UK-based and global roles in sales, insights, and learning & development.  In addition, he soon became their go-to global expert on advanced presentation skills training – becoming known as the “guru grandfather of presentation skills”.

Since 2016 Richard has shifted this ‘side hustle’ into being is sole focus.  Today he  runs Making Presentations.  He works with large multinationals like Procter & Gamble and Carslberg, UK companies like Channel 4 and TTP, and heroic charities like the Trussell Trust and Yorkshire Cancer Research.   He designs and delivers training courses, leads executive coaching and delivers keynote talks all an array of topics within making presentations – “The science and art of saying things brilliantly”.

Richard is the co-author, with Kirstie Hawkes, of “The Versatile Presenter: Master 12 styles to get the response you need” – a book that tells you how to break-out of your one fixed style of presenting and to embody any of twelve different styles.  It transforms you into a truly versatile business presenter.

Alan Berg

Alan Berg has spent over 25 years in sales, marketing, and leadership—helping businesses of all sizes close more deals and grow faster. Named one of LinkedIn’s “Top 100 Speakers To Watch in 2025” (alongside Tony Robbins and Gary Vee), Alan is one of only 44 Global Speaking Fellows in the world, a Certified Speaking Professional™, and a proud Fellow of the Professional Speaking Association here in the UK and Ireland.

Alan’s sales background spans industries—he’s sold advertising, cars (ranked top 50 in the U.S. for Chrysler), burglar alarms, and even booked gigs for a rock band. He’s been a magazine publisher, a VP of Sales, and now consults with companies around the world, primarily on the business of weddings and events.

He’s presented at the PSAUKI Speaking Business Summit’s Fellows Day, the Global Speaking Summit, and multiple times for the National Speakers Association (NSA), both at chapter events and the Influence conference.
He’s also the host of the Wedding Business Solutions Podcast, with over 275,000 downloads, and the author of 13 books on sales and communication, including Shut Up and Sell More of Just About Anything, Stop Selling and Help Them Buy Just About Anything, and Why Are They Ghosting Me?

Alan has spoken in 14 countries—five in Spanish and one in French (both self-taught)—and brings a global perspective with practical, actionable ideas delivered in a conversational style, with just the right dose of humour.

Event agenda

17:30
Networking in Lobby
18:00
Opening: Sharing Wins & Success Stories
18:10
President’s Update on Global Speaking Summit (GSS) and Speaking Business Worldwide
18:20
Business Session (10 minutes)
18:30
Keynote: Alan Berg
19:15
Break
19:45
Keynote 2: Richard Pascoe
20:30
Closing & Networking

The venue

Apex Waterloo Place – Edinburgh

APEX Waterloo Place Hotel
Edinburgh
EH1 3BG

Get in touch with the organiser

Vincent Hovorka

Regional President - Scotland East

Buy tickets for:

PSA Scotland East March 2026: Mastering AI & Presentation Skills for Speaking Success

Ticket types

Members Early Bird
£42 (inc VAT)
Members Standard
£48 (inc VAT)
First Time Visitor
£21.60 (inc VAT)
Non Members
£72 (inc VAT)
Professional Speaking Association
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