About this event
This PSA Staffordshire event is for professional speakers, coaches, trainers, and business owners who want to master two critical areas of their business:
- Creating an engaging, high-performing website that attracts and converts clients.
- Understanding the neuroscience behind audience dynamics to enhance your stage presence and impact.
What’s Happening?
How to Fix a Website That’s Failing Your Business – Chris Davidson
If your website is draining your bank account rather than filling your calendar, this session is for you.
Learn how to align your website with your audience’s needs and make it work for you, not against you.
Understand the four essential pillars of SEO that will improve your online presence.
Get free access to a website analysis tool that scores your site’s current performance.
Develop a finely tuned “BS radar” to confidently navigate the ever-changing, often unregulated world of IT and web development.
The Brainy Speaker’s Guide to Audience Dynamics – Dr Lynda Shaw
How many versions of you do you bring to the stage? Confident, overconfident, exhausted, uncertain?
How many versions of your audience are sitting in front of you? Bored, engaged, stressed, eager?
Understanding these shifting dynamics is key to engaging any audience.
Discover the neuroscience behind audience psychology and how to leverage those insights for greater impact.
Learn practical techniques to navigate and respond to different audience mindsets in real time.
Key Takeaways for Attendees:
- Understand the neuroscience of audience dynamics and how to adapt on stage.
- Learn how to fix and optimise your website to attract and convert more clients.
- Get access to an online tool that analyses your site’s performance.
- Gain confidence in working with IT professionals and spotting misleading information.
- Walk away with practical, actionable strategies to improve both your online presence and your in-person impact.
Who Should Attend?
- Speakers, trainers, and coaches looking to engage their audience more effectively.
- Business owners and entrepreneurs struggling with website performance.
- Anyone who wants to enhance their online and on-stage presence for greater business success.
Keynote speakers
Chris started working in IT before the term ‘information technology’ existed. He founded his consultancy, Active Presence, in 2002 and launched the annual Worldwide Digital Footprint Survey in 2017. The survey reports are challenging and have motivated many speakers to take action to improve their online image.
In February 2023 Chris published Why Your Website Doesn’t Work. This is the lead title in a collection of books under the Website Wisdom banner. He published the second title, Websites for Business Managers, in November ’23.
Also in 2023, Chris launched a new service, Easeo (pronounced ‘ease-oh’), standing for Easy Affordable SEO. This service helps business owners optimize their websites in a cost effective way.
Websites are easy. Effective, highly engaging business websites are hard. Having one will make your life better and your business more successful. Chris can help you. Ready?
Lynda is Past President of the Professional Speaking Association UK&I, Hall of Fame PSAE, Fellow of PSA and is the founder of Brain & Behaviour Ltd., the Neuroscience Professional Development Programme and Brain and Behavior Mastery, designed to help professional people use applied neuroscience successfully in their work.
She is an experienced entrepreneur, having owned 3 businesses. She holds a doctorate in cognitive neuroscience, specialising in unconscious processing of emotion and behavioural change.
She is a genius translator and works with senior leaders and their teams in STEM industries to extract and communicate fabulous ideas. This enables better funding and investment opportunities, and spreading their genius to the outside world, something we badly need.
Lynda is always informative, fun and extremely practical.
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