PSA Scotland January 2025: Burn Bright: Own Your Value, Set Goals and Secure Your Speaking Career

About this event

Join us on Burns Day, as we elevate your speaking businesses, show you how you can earn more, and work smarter. With two dynamic keynote speakers, actionable workshops, and networking opportunities, you’ll walk away with tons of tools and the confidence to make 2025 your best year yet.

Keynote Speaker
Paula Wingate: “Get Paid Your True Worth.”

Discover how to elevate your speaking business and create an ecosystem that drives recurring income.

Paula’s session will teach you how she helped a business owner pocket £54K in just 90 minutes – The Game-Changing Strategy You Need to Know to:

• How to Move Beyond Hourly Fees
  Discover how to package your expertise into scalable offerings, such as workshops, online courses, or retainers, that maximise your speaking opportunities while freeing up your time.
• Value-Based Speaking Strategies
  Learn how to pitch yourself as a sought-after speaker by emphasising the outcomes you deliver to event organisers, making you the obvious choice over competitors.
• Leveraging Speaking Gigs for Long-Term Revenue
  Turn your keynote speeches into springboards for coaching contracts, consulting opportunities, or licensing intellectual property. Paula will show you how to build an ecosystem around your speaking engagements that creates recurring income.
• AI Tools to Streamline the Business of Speaking

As co-founder of GroAI, Paula will share how leveraging simple AI-driven tools can help you automate tasks, refine your message, and connect with ideal speaking opportunities faster and more effectively.

Leave with practical strategies to stand out as a sought-after authority and a clear roadmap to design a business model that aligns with your expertise.

Keynote Speaker
Vincent Hovorka: “Actionable Goals Without the Overwhelm”

As a featured speaker at the Action Taker Summit 2025, Vincent will guide attendees through an interactive goal-setting workshop designed to:

•  Define their top priorities for 2025.
• Map out a one-page planner with actionable steps.
• Take the first step toward achieving their biggest goals during the session.

Vincent’s philosophy is simple: action creates clarity and momentum. With his engaging style and practical tools, he helps entrepreneurs and business owners realise their ambitions without the stress of overcomplication.

Be prepared to be inspired, focused, and equipped with a clear roadmap to make 2025 your most productive and impactful year yet!

PSA President and Host
Lynn Erasmus: “Your Speaker Business Blueprint”

Lynn will guide you through a checklist to get your speaker business off the ground in 2025.

Together, we’ll:

• Review your speaker website
• One-pager
• Showreel
• LinkedIn presence

You will walk away with clarity and confidence, knowing who you serve, what you speak on and the transformation you deliver.

PLUS – we have our First Showcase for the Year!
All members have the opportunity to deliver a talk for which they would like constructive, thoughtful and supportive feedback.

Don’t worry, it’s not all work and no play, there will be tons of opportunities to Network, Collaborate and Connect with like-minded people.

Why Attend?
This session will motivate you to step into action — setting yourself up for success with the tools, mindset and support the PSA offers. Plus, with Burns Day as our backdrop, the atmosphere will be electric, inspiring you to think big for the year ahead, so come wearing your favourite Tartan and let’s do business the Scottish way! No Egos, just Professionals who want to Speak More and Better!