About this event
Join us for an insightful event with the Professional Speaking Association featuring Carol Benton, who will deliver a powerful talk on mastering the art of connecting with your audience and converting conversations into sales.
Many companies and speakers excel at what they do, but they often struggle to turn their expertise into paying clients. The challenge lies in speaking their audience’s language. In this talk, Carol Benton will delve into the two languages in business — “What” and “So What” — and explain why prospective customers are only interested in the “So What.”
Carol will break down the three essential components of a successful “So What” message:
Connect: How to engage with your audience and make them want to listen.
Convince: Techniques to demonstrate that you can solve their problems.
Convert: Strategies to turn interested prospects into paying clients.
Using real-life stories from her 35+ years of experience, Carol will offer practical tips and guidance to help you refine your message, ensuring it resonates with your audience and leads to meaningful results.
Who Should Attend: This event is ideal for:
- Professional speakers
- Trainers and coaches
- Business leaders and entrepreneurs
- Anyone looking to improve their communication skills and client conversion rates
What You’ll Learn:
- The difference between “What” and “So What” in business language
- How to craft a message that connects, convinces, and converts
- Practical tips to engage your audience and increase client conversions
- Real-life examples that illustrate how to apply these strategies effectively
Don’t miss this opportunity to enhance your communication skills and learn how to turn your expertise into tangible results!
Keynote speakers
Carol Benton is a business communication speaker and consultant. She helps organisations to win more business through effective communication.
With over 30 years in the tech sector, Carol has held executive positions at IBM and Toshiba, spearheaded sales strategies, and sold IT solutions to major financial, retail and public sector organisations in the UK, Europe, Australia and New Zealand. Through these experiences, she saw first hand the importance of having the right message the customer’s own language, igniting her passion to transform how organisations convey their business value.
She used these insights to develop her signature ‘Connect, Convince, Convert’ methodology and best- selling book.
Today Carol is going to share with us some of her insights and tips, in her speech – From ‘What’ to ‘So What’.
The venue
Get in touch with the organiser
Iain Clague
