About this event
Join us on Wednesday 4th September for an event packed with high-value insights and practical tips designed to elevate your speaking business and sustainability efforts.
Members Only Masterclass: Optimise Your Pricing Strategy with David Abbott
Date: Wednesday, 4th September
Time: 2:00 PM – 5:00 PM
Location: The Village Hotel, Brailsford Way, Beeston, Nottingham NG9 6DL
Before our main event kicks off, we are delighted to offer an exclusive masterclass for PSA members with pricing expert David Abbott. David will be here to help you get the best prices for your keynotes, workshops, training or whatever you do.
David Abbott works internationally with businesses to help them optimise their prices.
This will be part tutorial, part discussion, so it’s also a chance to explain how you approach pricing and get some feedback. Here’s what you can expect:
- A quick recap on the 6 most powerful pricing communication concepts (previous keynotes have only covered 4 concepts, there are two extra)
- Understanding the absolute and relative value you deliver
- Tips for communicating value to justify a higher price
- Insights into David’s pitching approach and proposal structure.
- Techniques for handling negotiations.
This interactive session is a must for anyone looking to refine their pricing strategy and boost their business profits.
“What David Abbott teaches about pricing is worth my annual membership fee alone!”
“Adopting David’s simple but effective pricing approach has added thousands to my bottom line.”
Places will be limited.
Secure your spot now to avoid disappointment!
Open to All – Regional Meeting
Time: 5:45 PM – 9:00 PM
Location: The Village Hotel, Brailsford Way, Beeston, Nottingham NG9 6DL
This event is open to all and will feature engaging sessions from our esteemed speakers, Mel Sherwood, David Abbott, and Becky Valentine.
Learn how to:
- Avoid common ‘pitchfalls’ that cause your pitch to fail.
- Refine your one-line ‘conversational’ pitch and 30-60 second elevator pitch.
- Ensure you and your pitch are memorable for all the right reasons.
Making the Most of Your PSA Membership with David Abbott
David will share his journey on how the PSA has significantly impacted his speaking business. This session is a fantastic opportunity for both members and guests to learn how the organisation can support and enhance their professional growth.
Quick Wins for Sustainable Success: Cost-Free Strategies for a Greener Speaking Business with Becky Valentine
We all need to do our bit to save the planet. But embedding sustainability at work can be tricky alongside increasing demands on our ever-decreasing time, especially for the solopreneurs among us. This session focuses on cost free, and potentially money saving, quick wins to immediately make you more environmentally-friendly. And, more importantly, help you confidently shout about what you do to strengthen your brand and win more clients!
Pitchtastic: How to Make an Impact and Be Remembered (in under a minute!) with Mel Sherwood
As speakers, where communication is our business, it’s crucial to be able to clearly, confidently and consistently convey who we are and what we do. In this session, Mel Sherwood will share essential tips from her book, The Authority Guide to Pitching Your Business, to ensure you’re always prepared for the question, “What do you do?”
Learn how to:
- Avoid common ‘pitchfalls’ that cause your pitch to fail.
- Refine your one-line ‘conversational’ pitch and 30-60 second elevator pitch.
- Ensure you and your pitch are memorable for all the right reasons.
Off-Stage Secrets for On-Stage Success with Mel Sherwood
Your voice is a crucial tool as a speaker. Mel Sherwood will share techniques from her extensive experience as a performer and speaker to help you maximise your vocal delivery and bring your message to life.
Discover how to:
- Reduce hidden tensions that interfere with vocal production.
- Warm up and care for your voice to avoid strain and hoarseness.
- Develop a richer, freer, and more expressive vocal delivery.
Book your tickets now and take the next step in enhancing your professional speaking career!
Keynote speakers
David is an international speaker, helping audiences to discover simple ways to improve their pricing.
After studying Engineering Science and Economics at Oxford he worked in marketing and business management. He ran a £56m mail order company where pricing is crucial, and has held senior marketing roles in a wide variety of industries. He currently helps clients develop and execute marketing strategies that help them to out-compete their competition.
He applies psychology research into consumer behaviour to business and marketing. He illustrates everything with real examples of marketing in action.
Becky is a multi-award-winning and experienced Sustainability and Building Health Consultant, and co-owner of Nottingham-based Spenbeck. Through auditing, policy writing and training Becky supports the business, education and cultural sectors nationwide in maximising their sustainability, ESG and Net Zero efforts. She has particular commercial expertise in decarbonising heritage and listed buildings, is a certified Carbon Literacy Trainer and is the Environmental Board Champion at Nottingham Playhouse. Becky is highly sought after for keynote speeches, expert panellists, feature articles and podcasts and is passionate about simplifying the overwhelm to empower, inspire and motivate.
Mel Sherwood is a Pitch and Presentation Specialist, Author of ‘The Authority Guide to Pitching Your Business’ and Founder of The RED Effect™. She works with business leaders, teams and individuals who want to increase their impact and influence by communicating with confidence, credibility and charisma. An Australian now based in Scotland, Mel is an award-winning speaker, trainer and coach and combines over 25 years’ experience in business with a background as an actor, presenter and singer.
Event agenda
The venue
The Village Hotel – Nottingham
The Village HotelBrailsford Way
Beeston
Nottingham
NG9 6DL The Village Hotel
Get in touch with the organiser
