PSA Virtual Region September 2024: How to Distinguish Yourself in the Overcrowded Speaking Industry
17 September|09:30 - 11:30|Online - Zoom - See full address
About this event
Join us for an insightful event where we explore the secrets to standing out in the highly competitive speaking industry. With the increasing number of speakers vying for attention, it’s crucial to develop strategies that set you apart and elevate your presence.
We are excited to host two accomplished speakers who will share their expert tips and experiences on how to carve out a unique niche and captivate your audience. Through their diverse perspectives, you will gain valuable insights into:
- Crafting a distinctive personal brand
- Leveraging storytelling to engage and inspire
- Utilising social media and other platforms to build your reputation
- Mastering the art of public speaking to leave a lasting impression
Don’t miss this opportunity to learn from the best and take your speaking career to the next level. Whether you’re an aspiring speaker or looking to enhance your existing skills, this event is designed to provide you with practical tools and actionable advice.
Our first speaker is our own remarkable National President, Chantal Cornelius with her keynote on Stand Out – or Stand Aside!
Do you stand out as a speaker? Do you really stand out? Or do potential clients struggle to know what makes you different and why they should book you?
As a speaker, you can’t stand out as being the best in your field unless you’re completely clear on what makes you stand out.
We work in a very competitive industry – one in which others are competing for the same speaking gigs as us. What makes you different to the others in your area? What makes you REALLY different? Traditional USPs (Unique Selling Points) do not work for speakers. This session will introduce you to a much better and more effective way of showing your clients and prospects what makes you truly different, helping you to book the speaking engagements you really want.
If you want to stand out in your business, join us at this online event!
Your Takeaways:
- You will understand the importance of building strong relationships with your clients.
- You will learn why it’s not about you, but about your audience.
- You will gain a unique insight into building emotional connections with your clients, which allow you to build the strong relationships you need.
Our second speaker is Eksteen De Waal – we will interview him, therefore feel free to ask absolutely any questions: from technology to speaking craft, Eksteen mastered it all!
Barbara Nixon will be doing a showcase. This is the opportunity for everyone to participate in and learn, since the feedback that Barbara will be receiving from you, surely will be useful for everyone else!
Keynote speakers
Chantal Cornelius established Appletree Marketing in 2000 and has helped hundreds of coaches, consultants and speakers to grow their businesses.
She provides simple, practical, down to earth advice to help businesses grow. She’s written two books on marketing and business survival. She’s working on her third, to show businesses how to stand out in a competitive industry, using emotional connections in their marketing, to build relationships with their clients.
Chantal is a Fellow of the PSA. She was the Marketing Director for the PSA for four years and is past National President. She lives in the UK, working and speaking around the world.
Eksteen De Waal (MBA) is a motivational speaker, writer, author, thinker and storyteller.
Eksteen has always been in the business of helping others. He is ardent about taking others to a place where they live and breathe their strengths in all they do, helping them rediscover their identities through proactive steps.
Eksteen provides the frameworks that will see people realise life-changing experiences that shape them to become the best version of themselves. He not only helps others discover the actions they can adopt to move towards a life of happiness, fulfilment and ultimately flourishing, but he also shows people how to make this a lifelong, enjoyable journey!
Event agenda
The venue
Online – Zoom
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PSA Virtual Region September 2024: How to Distinguish Yourself in the Overcrowded Speaking Industry
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