About this event
This July at PSA Staffordshire, we’re going big – international big – with a powerhouse evening that combines world-class speaker insights, a pre-event sales workshop, and the exciting Professional Speaker of the Year regional heats!
Whether you’re ready to grow your speaking business globally or just want to stop being ghosted by potential clients, this evening is packed with practical strategies and proven success stories to help you elevate your speaking career.
Graeme Codrington – “How to Build Your Speaking Business Internationally”
Want to get paid to travel the world? Graeme’s been there, in over 100 countries! Learn how to position yourself for global relevance, raise your local profile, and take your first (or next) steps toward international speaking success. A must-attend for speakers at all levels.
Alan Berg – “Why Are They Ghosting Me?”
Ghosted by a potential client? You’re not alone. Alan shares the 4 biggest reasons prospects go cold and how to fix them. Learn follow-up techniques, how to move from inbox to meeting, and get inspired by Alan’s journey as a full-time speaker, author of 13 books, and one of only 44 Global Speaking Fellows in the world.
PLUS:
Before the main event, join Oliver Johnson for a high-impact Sales Workshop focused on sharpening your sales process and boosting your conversions. Then cheer on your fellow members as we hold our Professional Speaker of the Year (PSOTY) Regional Heats, showcasing the rising stars of the PSA.
Keynote speakers
Graeme Codrington is a futurist, author, and keynote speaker with over 20 years of experience. As a founding partner of TomorrowToday Global, he specializes in future trends and disruptive innovation. Graeme engages audiences with practical insights and strategies, and has authored five best-selling books, consulting globally with Fortune 500 companies.
Alan Berg has spent over 25 years in sales, marketing, and leadership—helping businesses of all sizes close more deals and grow faster. Named one of LinkedIn’s “Top 100 Speakers To Watch in 2025” (alongside Tony Robbins and Gary Vee), Alan is one of only 44 Global Speaking Fellows in the world, a Certified Speaking Professional™, and a proud Fellow of the Professional Speaking Association here in the UK and Ireland.
Alan’s sales background spans industries—he’s sold advertising, cars (ranked top 50 in the U.S. for Chrysler), burglar alarms, and even booked gigs for a rock band. He’s been a magazine publisher, a VP of Sales, and now consults with companies around the world, primarily on the business of weddings and events.
He’s presented at the PSAUKI Speaking Business Summit’s Fellows Day, the Global Speaking Summit, and multiple times for the National Speakers Association (NSA), both at chapter events and the Influence conference.
He’s also the host of the Wedding Business Solutions Podcast, with over 275,000 downloads, and the author of 13 books on sales and communication, including Shut Up and Sell More of Just About Anything, Stop Selling and Help Them Buy Just About Anything, and Why Are They Ghosting Me?
Alan has spoken in 14 countries—five in Spanish and one in French (both self-taught)—and brings a global perspective with practical, actionable ideas delivered in a conversational style, with just the right dose of humour.
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