About this event
Master Your Mind. Find Your Voice. Own the Stage.
Join us on 22 April 2026 for an unmissable PSA meeting focused on confidence, belief and high-impact speaking.
Chris Davidson
How to Keep Your Website Visible & Relevant in the Third Decade of the 21st Century
Creating an effective business website—and making it visible to your target market—is a tough gig, and one that’s been made a lot tougher by both the arrival of large language models and Google’s response.
If you’re struggling to sell your services through a website that empties your bank account instead of filling your calendar, this presentation is for you.
The extent to which ‘AI is the answer’ depends on the question—and too many people don’t know what questions they ought to be asking. Come along and straighten your head out. Leave with practical steps you can take on an going basis, that will improve your online visibility and business.
Key Takeaways:
- You’ll know more about large language models and their relevance to your website’s organic visibility.
- You’ll be better equipped to create and distribute relevant online content.
- You’ll know how to find your target market online.
- You’ll learn how to sniff out the snake oil surrounding online visibility.
Dr Lynda Shaw
Brains, Belief and the Stage: A Neuroscience-Informed Conversation for Speakers
Lynda brings brain science to life, revealing how belief, mindset and neuroscience shape performance on stage.
This session blends practical tools with science-backed insight — perfect for speakers who want to elevate both mindset and message.
Keynote speakers
Chris started working in IT before the term ‘information technology’ existed. He founded his consultancy, Active Presence, in 2002 and launched the annual Worldwide Digital Footprint Survey in 2017. The survey reports are challenging and have motivated many speakers to take action to improve their online image.
In February 2023 Chris published Why Your Website Doesn’t Work. This is the lead title in a collection of books under the Website Wisdom banner. He published the second title, Websites for Business Managers, in November ’23.
Also in 2023, Chris launched a new service, Easeo (pronounced ‘ease-oh’), standing for Easy Affordable SEO. This service helps business owners optimize their websites in a cost effective way.
Websites are easy. Effective, highly engaging business websites are hard. Having one will make your life better and your business more successful. Chris can help you. Ready?
Lynda is Past President of the Professional Speaking Association UK&I, Hall of Fame PSAE, Fellow of PSA and is the founder of Brain & Behaviour Ltd., the Neuroscience Professional Development Programme and Brain and Behavior Mastery, designed to help professional people use applied neuroscience successfully in their work.
She is an experienced entrepreneur, having owned 3 businesses. She holds a doctorate in cognitive neuroscience, specialising in unconscious processing of emotion and behavioural change.
She is a genius translator and works with senior leaders and their teams in STEM industries to extract and communicate fabulous ideas. This enables better funding and investment opportunities, and spreading their genius to the outside world, something we badly need.
Lynda is always informative, fun and extremely practical.
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