About this event
Are you ready to grow your speaking business — not just in theory, but in practice?
This energising PSA South East evening is all about visibility, authority, and client generation.
If you want to:
- Communicate your message with greater clarity and credibility
- Be more compelling in front of decision makers
- Generate more opportunities from LinkedIn without feeling salesy
- Strengthen both your presence and your pipeline
… then this is an event you won’t want to miss!
We’re bringing together two exceptional keynote speakers who will help you elevate both how you show up and how you’re seen — on stage and online.
Plus, you’ll experience a member showcase and structured networking, giving you space to learn, connect, and grow within the PSA community.
Keynote 1: Mel Sherwood – Elevate Your Speaking Business with The RED Effect®
Are you ready to take your speaking business to the next level?
In this energising session, Mel introduces The RED Effect®, her practical framework for thinking differently about your message, your presence, and your impact as a speaker.
With warmth, insight, and real-world examples, Mel explores what it truly means to communicate with intention — and how to show up in a way that serves both your audience and your business.
Ideal for speakers at any stage, this session offers clarity, perspective, and ideas you can use immediately.
You will learn:
- How to articulate your message with clarity, confidence, and credibility
- What decision makers are really listening for
- How to understand and leverage your impact from a business perspective
Keynote 2: Sam Rathling – How to Generate New Clients from LinkedIn in 2026 (Without Being Salesy!)
LinkedIn is still one of the most powerful platforms for speakers — but the rules are evolving.
In this practical, insight-packed session, Sam will share what’s working right now in 2026 — and how to build visibility and credibility in under 30 minutes a day.
You’ll discover how to network effectively, build authority in the AI era, and turn LinkedIn activity into genuine opportunities — without ever feeling pushy or sales-driven.
You will learn:
- LinkedIn strategies that are working right now
- How to land more business and speaking opportunities from LinkedIn
- How to build an effective LinkedIn profile that converts
We’ll also feature a PSA member showcase — an opportunity for a member to present their talk and receive structured feedback in a supportive environment.
Whether you’re showcasing or observing, this is always a valuable learning experience.
Networking & Community
As always, the evening will include intentional networking — giving you time to build meaningful relationships, exchange ideas, and strengthen your South East connections.
What You’ll Take Away
By attending this event, you can expect to:
- Strengthen your speaking presence and personal authority
- Gain clarity on how to articulate your value
- Understand what decision makers are looking for
- Learn practical LinkedIn strategies that generate real opportunities
- Build visibility, credibility, and commercial momentum
- Deepen your connection within the PSA South East community
If you’re serious about growing your speaking business in 2026, this event offers both the internal clarity and external visibility strategies you need.
Join us for an energising, practical, and opportunity-focused PSA South East evening.
Keynote speakers
Mel Sherwood is a Pitch and Presentation Specialist, Author of ‘The Authority Guide to Pitching Your Business’ and Founder of The RED Effect™. She works with business leaders, teams and individuals who want to increase their impact and influence by communicating with confidence, credibility and charisma. An Australian now based in Scotland, Mel is an award-winning speaker, trainer and coach and combines over 25 years’ experience in business with a background as an actor, presenter and singer.
Sam Rathling is a leading authority on LinkedIn® and social selling, helping businesses generate over £169 million in new sales with her proven strategies. Sam knows LinkedIn® and Sales Navigator™ inside-out, with 2 books on the topic of inbound and outbound lead generation. She is one of the most sought-after Social Selling experts, inspiring audiences across the world.
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