Events

PSA North West September 2025: Building your Business and a Masterclass On Props

11 September|18:00 - 21:00|The Village Hotel - Warrington - See full address

About this event

Our mega September meeting brings two world-class Fellows and PSAE holders to the NW to share their wisdom, and two amazing Showcases.

This really is one of the must-not-miss meetings of the year!

John Hotowka will tell us how to ‘Prop Up Your Presentation’, covering how to use props, puzzles and stunts to make your message memorable and inspire action.

Speakers need to communicate their message not only in an engaging way but also in a way that is memorable so action will be taken. Stories and metaphors are usually used to help our audiences understand and remember the points to be made. To make a message stick in their hearts and minds sometimes something even more powerful and effective is needed. Tony Buzan, the father of mind-mapping, carried out studies and found the use of visual aids generally heightens retention of the spoken word by up to 70%… 70%!

Which is why using props, puzzles and stunts as metaphors to punctuate a message or point is so effective.

You will learn:

  • Which props, puzzles and stunts to use, when and how
  • How to use a prop, puzzle and stunt as a metaphor
  • How to make your point and message memorable
  • How to increase audience engagement and interactivity

What’s next?

Let’s face it – speaking on stage is easy; getting the gig is the hard part!

Join PSA Fellow and Hall of Fame speaker Julie Holmes for a dynamic workshop designed to elevate your speaking career to new heights. Go beyond delivering impactful presentations and discover the essential strategies for building a sustainable and profitable speaking business.

In this session, you will:

  • Get Clear: Uncover the 5 Es that will differentiate you in a crowded market and command premium fees.
  • Be Real: Transition from a speaking hobby to a thriving business by implementing key performance indicators (KPIs).
  • Find Gigs: Understand who you should be selling to and when and where to find them.
  • Consider Support: Learn when and how to leverage a team to streamline operations and maximise your impact.
  • Think Big: Identify your revenue flow and turn revenue streams into fountains.

You’ll walk away with a roadmap and tons of bonus content for building a successful speaking business, actionable strategies to increase your visibility, impact and income, and the confidence to command your worth and achieve your speaking goals.

This session is perfect for aspiring and established speakers, professionals looking to leverage speaking as a key revenue stream, and anyone ready to transform their passion for speaking into a profitable business.

Key takeaways will be:

  • Speaking business best practices
  • Clarity on branding and business angle
  • Revenue stream considerations
  • Lead generation and marketing strategies

We also have two fabulous showcases from Celia Gaze and Nicola Morgan.

Book your Early Bird ticket now – we can’t wait to welcome you this September!

Please note: Food is not included with your ticket price, apart from a ‘sweet treat’ during the break. Food is, of course, still available from the Bar/Restaurant for anyone who wants to arrive early or pre-order food to arrive during the break.

Keynote speakers

John Hotowka
Julie Holmes
John Hotowka

John Hotowka is a business speaker, humorist and magician predominantly delivering keynotes and speaking after dinner.

His ‘Achievement Thinking’ methodology gives individuals and teams insights and practical mind set tools to empower them to become more resourceful and resilient in the face of high speed change to improve performance and wellbeing.

Clients hire him mainly for his content and also his style of interactive delivery involving humour and magic.

John is a PSAE – Professional Speaking Award of Excellence – The PSAE is the highest accolade in speaking and given to Professional Members or Fellows of the PSA who have consistently demonstrated speaking excellence and professionalism, in addition to contributing to the PSA.

Julie Holmes

Julie Holmes is a seasoned business consultant specialising in digital transformation and organisational growth. With extensive experience in strategy development and change management, Julie helps companies navigate complex challenges and implement innovative solutions. Her expertise in driving digital initiatives and enhancing business performance makes her a valuable asset to any organisation.

Event agenda

17:00
Networking at the bar
18:00
Meeting start, announcements and intros
18:10
Showcases
18:55
Showcase feedback
19:05
Keynote - John Hotowka, Prop Up Your Presentation
19:50
Break & Networking
20:15
Keynote - Julie Holmes, The Speaking Business Blueprint: Building a Sustainable & Profitable Business
20:45
Updates and Close

The venue

Get in touch with the organiser

Abigail Irozuru

Regional President, PSA North West

Buy tickets for:

PSA North West September 2025: Building your Business and a Masterclass On Props

Ticket types

Members Evening Only - Early Bird
£22
+ VAT and fees
Members Evening Only - Standard
£27
+ VAT and fees
First Time Visitor
£20
+ VAT and fees
Non Members
£40
+ VAT and fees
Professional Speaking Association
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