About this event
Heather Offord: The Growth Roadmap – How to Build a Growth Plan That Fits You
In this interactive session, Heather will introduce The Growth Compass and explore how to build a growth plan that fits you, rather than copying what works for someone else. Too often, people are told there is one right way to market and grow, when in reality the best strategy depends on your strengths, your personality and the people you are trying to reach.
This workshop-style session will help attendees reflect on who they are at their best, who their audience really are and which growth methods make the most sense for both. Through simple activities and guided worksheets, attendees will leave with more self-awareness, more direction and a clearer idea of how they want to grow.
- Identify your natural strengths and how they influence the way you market and sell
- Better understand your audience and what they need from you before they buy
- Learn how to choose growth methods that feel more natural and sustainable
- Leave with practical ideas you can use straight away in your business
Mark Saxby: How to Get Results from Social Media (Without it taking over your life)
It’s not enough to use social media – you also need to know how to win over the people who use it.
This hands-on, story-filled, interactive workshop will show you how a more thoughtful approach can generate meaningful results for you and your business… while taking less time than you spend now.
You won’t leave with the same tired tricks and tips you’ve heard a hundred times. Instead, you’ll be challenged to think differently. You’ll walk away knowing how to lift your social media activity to a new level – helping you connect to your audience in a way you’ve never done before.
This is a social media workshop with a difference. You’ll discover:
- Why raising your game is the simplest way to increase your success
- How truly understanding your target audience transforms your results
- The magic word most people forget – and why it’s the key to social media success
- A new way of seeing social media that delivers better results in less time
Keynote speakers
Heather Offord is an industry thought leader, award-winning business growth specialist, and expert in creating unique Growth Roadmaps and mastering Personal Branding.
With over 20 years of experience in the Sales, Marketing & Events Industry, Heather’s journey began by working across all departments in hospitality to gain an in-depth understanding of business mechanics. This foundation has enabled her to successfully implement strategies that drive growth across both unique private companies and renowned UK chains.
As the founder of Clarity Consultants, Heather is dedicated to helping business owners grow through tailored strategies that deliver results. She firmly believes that every business, regardless of size, deserves access to quality support.
In addition to running Clarity Consultants, Heather is in the process of launching a new online training platform and is currently writing a book. A dynamic public speaker and trainer, Heather frequently shares her insights on business growth and strategy.
Heather also serves as a Member of Court for the University of the Highlands & Islands and is a former Vice President of Scottish Women in Business.
The East Midlands Professional Speaker of the Year, Mark Saxby, is far more than ‘another social media expert’. A former award-winning BBC and ITV journalist, he went on to establish one of the UK’s first specialist social media agencies in 2011. Since then, Mark and his clients have generated more than £20.6 million in sales through social media.
Mark believes true success doesn’t come from simply knowing how the platforms work – it comes from knowing how to win over the people who use them.
He is also the founder of the Positive Social charity, which helps young people take back control of their lives from social media.
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