Members Only – Afternoon Masterclass (14:00-17:00) – Please note: The afternoon masterclass will now take place next door to the Village Hotel at: 

The Waterside Hotel
1430 Park Blvd, Centre Park,
Warrington WA1 1PR
(Easy parking available)
Please note that the afternoon masterclass at Waterside Hotel has only step-access to the seminar room.  If you require wheelchair access please email Regional President Cat Williams [email protected] and your access needs will be accommodated.

Stage Alchemy: Strategic Storytelling that Wins Hearts, Minds and Clients

Most speakers can tell a story.

Very few can tell a story that changes minds, shifts beliefs, and quietly sells their expertise without sounding like a smarmy salesperson who’s swallowed a funnel.

In this high-impact masterclass, Sarah Archer will show the different types of stories, and how you:

  • Identify the story you need to share;
  • Map your stories to the problem your audience cares about most;
  • Shift beliefs using stories; and
  • Use contrast, tension and emotional drivers to create a “talk they feel,”

You’ll leave with the structure, strategy, and confidence to build stories that get you remembered, referred and booked.

Open to all – Evening Keynote (18:00-21:00)
The Laughter Refinery: How to Be Funny on Purpose (Without Turning Into a Bad Open Mic Act)

You don’t need to be a comedian to be funny on stage.

But you do need to understand the essence and ingredients of creating and delivering humour … unless you enjoy the unique horror of throwing out what you think is a zinger and watching 200 people squirm in unison.

In this fun, hands-on masterclass with seasoned comic and speaking coach Sarah Archer, you’ll learn the core skills of purposeful humour: the kind that enhances your message, boosts your authority, and makes you wildly more bookable – without undermining your expertise or feeling like you’re “trying too hard.”